运动鞋技术专利资产价值评价及其对提升产品竞争力的作用研究

摘要当今，企业在追寻竞争力时，技术专利越来越得到企业家的青睐。换而言之，技术专利已经和竞争力画上了等号。一个企业仅有资金是不行的，企业不可能仅仅拿资金打击对手，保护自己，防止别人模仿，只有拥有专利才有这个效果。如今的企业，尤其是一些以技术作为先决条件的企业或用创新获得利润的企业，技术专利更加预示着产品的核心竞争力。技术专利在产品中起了不可磨灭的影响，本论文以理论为先导，先系统地概括和总结了国内外对专利价值评价和其对提升竞争力的研究成果，然后分析了国内外各种典型的技术专利价值评估方法。根据理论研究和实践经验提出的专利测评指标体系的基本框架，设计适合运动鞋的专利价值评估模型。最后，根据技术专利和产品竞争力之间的联系，阐述技术专利对提升产品竞争力的作用。9152
关键词：专利；专利资产；价值评估；评估模型；核心竞争力；
Abstract
Nowadays, business enterprise while make track for competition ability, the technique patent more and more get the favor of entrepreneur. In another words, technique patent already with competition ability painting top mark of equality. A business enterprise only to have a funds is vain, business enterprise impossible only take a funds stroke opponent,protection themself, prevent from other people's mimicry, only own patent to just have this effect. To a business enterprise, especially technique dependence type business enterprise or innovation type business enterprise, patent more representative the core competencies of the product. The technique patent has in the product can't obliterate of influence, this text take theories as to lead first and first and systematically generalize with summary domestic and international to patent value evaluation with it to promote a competition ability of research result, then analysis domestic and international various typical model of technique patent value valuation method. According to theories research and practice experience put forward of the patent measure a basic frame of review the index sign system, design in keeping with athletic shoes of patent value evaluation model. Finally elaborate technique patent to the function which promote a product competition ability according to the contact of the of the technique patent and the product competition ability.
KeyWords：Patent; Patent assets; value assessment; Evaluation model; Core competencies;
目录
引言   1
一、技术专利概述   2
（一）技术专利的概念   2
（二）技术专利的种类   2
1、发明专利   2
2、实用新型专利   3
3、外观设计专利   3
（二）技术专利的特征   3
1、独占性   3
2、地域性   3
3、时间性   4
4、可转让性   4
二、技术专利价值评估方法回顾   4
（一）成本法   4
（二）市场法   5
（三）收益现值法   5
（四）传统技术专利评估方法所面临的问题   6
三、基于模糊法的运动鞋技术专利价值评估   6
（一）影响价技术专利值评估的因素   6
1、专利的类型   7
2、可替代性和新颖性   7
3、技术专利的成熟度   7
4、技术专利的生命周期   8
5、市场和企业因素   8
（二）运动鞋技术专利价值评估模型   8 运动鞋技术专利资产价值评价及其对提升产品竞争力的作用研究:http://www.751com.cn/guanli/lunwen_7772.html