参展观众对科技信息传播的影响研究

摘要：中国梦是国家富强、民族振兴、人民幸福的美好愿景。实现中国梦，要靠科技创新发展作为支撑。当下是新科技革命的前夕。未来科技的发展趋势：信息科学技术方兴未艾，新能源、新材料趁势兴起，而生命科学、生物技术、基因工程则是后来者居上。可以说现如今是走向科技创新的信息时代。随着会展行业逐步在中国的发展，不难发觉还处于发展初期的中国会展业不能就此满足现状，更应顺应时代潮流。因此，使中国会展行业的潜在作用力得以被挖掘使用就成了增强其在国际地位中竞争力的重要因素。随着移动互联网时代的到来，互联网+会展也成为未来的行业发展潮流，如何做好展会信息的传播流动成为面临的新问题。本研究将参展观众对科技信息传播的影响进行分析，旨在根据其中存在的潜在联系为会展组织者以及科技信息的传播提供有效的依据，以期为双方重视及扩大会展活动和科技信息的传播的潜在作用力提供参考。本次研究会通过对会展现场的参展企业进行问卷调查，并对所获得的数据通过SPSS软件进行单因素方差分析和最小显著性差异法分析从而使得分析结果更具有科学性、可靠性以及精确性。58089

毕业论文关键词：会展活动；参展观众；科技信息传播；科技信息

The Analysis of Spectators on the effect of Dissemination of Scientific and technological information

Abstract: The Chinese Dream is a national prosperity, national rejuvenation and people's happiness bright future. To achieve the Chinese dream relies on scientific and technological innovation and development as a support.The world is seeing the eve of the new technological revolution. The future development of science and technology can be summed up: information science and technology in the ascendant, new energy, new materials. In the same time, the rapid development of life sciences, biotechnology, genetic engineering catch up. All in all, from the biological age to the information age, science and technology innovation to a new era. With the gradual development of exhibition industry, China can be found still in the early development. China's exhibition industry is not satisfied with this situation and should conform to the trend of the times. Thus, the potential force of China's exhibition industry to be excavated using it would be an important factor in enhancing its position in international competitiveness. As the internet time arrival, How to show a new flow of information dissemination become new problems. In this study, audience participation dissemination of information on the impact of science and technology for analysis, aimed at potential links present therein according to provide convention organizers and the dissemination of scientific information and effective basis, in order for both sides attach importance to expanding and exhibition activities and dissemination of scientific information reference potential force. Through the questionnaires of the exhibitors at exhibitions, we analyzed the collected data of them. What’s more, SPSS software was used to analyze the data through Reliability analysis, One-Way ANOVA analysis and Least Significant Difference analysis in order to make the results of the survey more scientific, more reliable and more accurate.

Key Words: Exhibition, Spectators, Dissemination of information, Scientific and technological information

引言 1

一、绪论 2

（一）研究背景和意义 2

1. 课题的研究背景 2

2. 课题的研究意义 3

（二）研究的现状和发展趋势参展观众对科技信息传播的影响研究:http://www.751com.cn/jingji/lunwen_63030.html