南京会计师事务所市场导向分析

摘要：随着中国经济的不断发展与繁荣，给众多行业带来了不少的影响，我国的会计师事务所市场也不例外。会计市场的开放，使得国际会计事务所可以进入中国市场从事审计、鉴证等方而的业务，国内会计师事务所面临着巨大的挑战与机遇，由此进入到一个新的发展高峰期。但是大多数国内会计师事务所不注意审计风险控制体系建设，绩效审计不完善，同时也存在不完美的风险体系等，这些问题的存在在很大程度上制约着会计事务所审计风险的控制，不利于南京会计事务所的全面发展。本文以会计事务所的经营现状为研究对象，对其经营过程中所存在的问题进行分析，并针对其存在的问题提出一些解决对策，希望这能够促进会计师事务所的发展。56763

毕业论文关键词：会计师事务所，业务开拓，市场导向

Abstract: With China's accession to the WTO and the deepening of the reform and opening up, has brought many industry, the influence of different layer and different level, our country's accounting services market is no exception. Opening of accounting market, makes international, including "big four" accounting firms can enter the Chinese market is engaged in auditing, verification of parties, such as business, in the domestic public accounting firm with great opportunities and challenges, which will enter into a new period of development. However, most of the accounting firms do not pay attention to the audit risk control system construction, performance audit is not perfect, but also the existence of imperfect risk system, etc., the existence of these problems to a great extent, restricts the accounting firm's audit risk control, is not conducive to the all-round development of an accounting firm. In this paper, with Shanghai accounting firm management present situation as the research object, in the process of its operation by the analysis of existing problems, and puts forward some countermeasures in allusion to the problem of the existence of, hope it can promote the development of accounting firm in Shanghai port.

Keyword: Accounting Firm， Business development， Market orientation

1 引言 4

1.1 会计师事务所的发展内涵概念 4

1.2 南京会计师事务所行业的发展现状 4

1.3 南京会计师事务所起到的重要意义 4

2 会计师事务所发展的现状 5

2.1 会计师事务所经营过程中所存在的问题 8

2.2 会计师事务所经营中存在问题的原因 9

3 南京会计师事务所经营的市场导向分析 10

3.1 开展多元化的运营模式 10

3.2 业务办理的标准化和准则化 11

3.3 建立人才培养引入机制 12

3.4 事务所应该坚持中心业务发展战略 12

4 市场导向下南京会计师事务所竞争力的提升 13

4.1 改革快速发展化背景下南京会计师事务所面临的挑战 13

4.2 国际化背景下南京会计师事务所面临的机遇 14

结论 16

参考文献 17

致谢 18

1 引言

1.1 会计师事务所的发展内涵概念南京会计师事务所市场导向分析:http://www.751com.cn/kuaiji/lunwen_61338.html