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对师范大学周边食物商家的网络营销—与美团外卖平台合作的研究摘要网络营销是以国际互联网为基础，利用数字化的信息和网络媒体的交互性来辅助营销目标实现的一种新型的市场营销方式。随着互联网科技的进步，网民规模的扩大，使用手机上网人数的增加，建立在网络基础上的网络营销也有了越来越大的优势和发展潜力。43524
首先，论文介绍了网络营销发展的背景；其次，论文简要概括了关于网络营销的研究理论；第三，论文简要介绍了研究方法即调查问卷形式，采用此种方法的原因，调查问卷问题的设计，大致的结果等；第四，论文分析了两份调查问卷的数据，探讨了江苏师范大学周边食物商家应用网络营销的现状*751^文,论.文|网www.751com.cn，优势，以及存在的问题等。最后，论文总结了探讨的结果，对以后的研究者们提出了展望。
The Study of Network Marketing of Food Sellers Around Normal University in Internet Time-Cooperating With Online Take-out Application Meituan
Abstract
Network marketing, based on the Internet, is a new way of marketing using the interaction of digital information and network media to assist achieving marketing goals. With the progress of Internet technology, the expansion of Internet users, the increase of the number of mobile phone users, network marketing, based on the internet, also has big advantage of growing and developing potential.
First of all, the study introduces the background of the development of network marketing. Secondly, the paper briefly summarizes the research on network marketing theory. Thirdly, the paper briefly introduces the research method, namely questionnaire, the reason for adopting this method, the design of the questionnaire questions and the rough results, etc. Fourthly, the paper analyzes the data of the two questionnaires and discusses the present situation, advantages as well as the existing problems of network marketing of food businesses sounding Jiangsu Normal University, etc. Finally, this paper summarizes the results and puts forward prospects on the later researchers.
Key Words: network marketing food Meituan take-out
Contents
摘要Ι
Abstract-Ⅱ
Contents-Ⅲ
Introduction 1
1.1 Background1
1.2 Present situation of network marketing1
1.3 Significance1
Literature review-2
2.1 Characteristics of network marketing 2
2.2 Viral marketing-2
2.3 Wechat marketing2
Methodology-3
3.1 Research method-3
3.2 Questionnaires of the merchants-3
3.3 Questionnaires of the consumers4
Result and Discussion4
4.1 Distribution of the questionnaires-4
4.2 Results and analysis of questionnaires of the merchants-4
4.3 Results and analysis of questionnaires of the consumers5
Conclusion7
5.1 Conclusion7
5.2 Hope and suggestions-8
References-8
Chapter One Introduction
1.1 Background
According to the survey done by National Internet Information Center in 2015, Internet users in China were up to 668 million; more than 200 million users were shopping online and Internet penetration rose to 48.8%.[1] While the rate of growth of net citizens slows down, the number of phone users continues to grow at a significant rate and the trend of using phones as the main Internet terminal is further clear, which makes surfing the internet more convenient and quick. It also means that the network marketing has more and more advantage and development potential.
1.2 Present situation of network marketing
Network marketing, based on the Internet, is a new way of marketing using the interaction of digital information and network media to assist achieving marketing goals. [2]At present most studies have only theoretically analyzed the present situation of the food dealers and their network marketing and the characteristics of the food market but lacking sufficient empirical research. Their research scope is limited to the analysis of domestic network marketing situation, less involved with the present situation of foreign food dealers’ network marketing.