- 上一篇：天目湖旅游实地感知形象提升策略
- 下一篇：连淮扬镇高铁对于淮安旅游业的影响与策略分析
摘要：随着女性社会地位的提高和收入的增加，女性在旅游度假中的话语权不断提升。正因为此，近年来，女性出游者已经成为旅游研究者的重要关注对象。而女大学生旅游市场是女性旅游市场中重要的组成部分，女大学生是新一代知识型女性，是女性中的后起之秀，命运掌握在她们手中。笔者虚心研读了前人的探究与分析，总结得出了女性旅游者的几点旅游行为特征，并在此基础上，继续调查研究了女大学生旅游群体。笔者在淮阴师范学院发放了调查问卷，设置了17道主客观题，询问了调查对象关于旅游时间、旅游次数、交通工具等问题，收集了数据并进行分析。通过对数据的分析，得出了女大学生旅游消费群体的几点特征。最后，笔者就产品策略、促销策略、价格策略等提出了个人想法。69686
毕业论文关键词：女性旅游，女大学生旅游
Abstract: With the improvement of women's social status and income, women's right to say in the tourism holiday is rising. Therefore, in recent years, female tourists have become an important concern of tourism researchers. The female tourism market of college students is an important part of the female tourism market, female college students is a new generation of knowledge-based women and a rising star of women, with destiny in their hands. The author, with an open mind, studies the previous exploration and analysis, concludes the female tourists' travel behavior characteristics, and on this basis, continue to investigate the female college students tourism groups. The author in the Huaiyin Normal University issued a questionnaire, setting up 17 subjective and objective questions, asked the survey object on travel time, travel times, transportation and other issues, the data was collected and analyzed. Based on the analysis of the data, the characteristics of the female college students' tourism consumption groups are obtained. Finally, the author puts forward personal ideas on product strategy, promotion strategy, price strategy and so on.
Key words: Female tourism, female college students tourism
目录
1 前言 3
2 中国女性旅游 3
2.1 概念 3
2.2 中国女性旅游行为特征 3
2.2.1 女性旅游者出游率及消费水平 3
2.2.2 女性旅游者消费结构 4
2.2.3 女性旅游者出游动机 4
2.2.4 女性旅游者的体验评价 5
3 高校女大学生旅游问卷调查分析 5
3.1 调查对象专业 5
3.2 调查对象的出游方式及时间 6
3.3 调查对象的交通方式选择 7
3.4 调查对象的出游动机 7
3.5 调查对象的旅游消费 7
3.6 调查对象信息获取渠道 8
3.7 近郊游分析 9
4 结论与对策 9
4.1 产品策略 9
4.2 促销策略 10
4.3 价格策略 10
4.4 安全、卫生保障 11
结论