摘要随着社会经济的发展,越来越多的大城市生活节奏加快,通过网上便捷的购买蔬果类产品观念已经深入人心,但是随着当下的需求越来越高,当前的蔬果类网店的配送模式还不能完全满足消费者的需求。本研究对于不同类型的蔬果在网店在零售环节中面临的物流环节过多,区域配送方式不够合理,配送成本过于高等问题做出了探讨。选择一个适合自己的配送模式,首先要对自己的网店做好定位,选择最佳的配送网店,最佳的配送路径以及适合自己的第三方物流合作伙伴。这样才可以建立有效的蔬果类产品的配送模式,提高物流配送效率,保证产品的新鲜度。本文结论意为蔬果类网店在电子商务中的实施提供有效思路。46685
Abstract:With the development of social economy, more and more city life rhythm speeding up, through the Internet and convenient to buy fruits and vegetables product concept already thorough popular feeling, but with the current demand is higher and higher, the current distribution model of fruits and vegetables class shop also can't fully meet the needs of the consumers. This research for different types of fruits and vegetables in the shop in the retail logistics links too much face, regional distribution is not reasonable, the shipping cost is too high to make is discussed. Choose a suitable distribution mode, first for his own store positioning, selecting the best distribution shop, the best distribution path and suitable third-party logistics partner. So you can establish an effective distribution pattern of fruit and vegetable products, improve the efficiency of logistics distribution, to ensure product freshness. This article conclusion for fruits and vegetables class online implementation provides effective ways in e-commerce.
毕业论文关键词:电子商务;蔬果类网店;配送模式;最佳路径;
Keyword: Electronic commerce; Fruits and vegetables store online , Distribution pattern. The best path;
目录
1.绪论 2
1.1研究背景和意义 2
1.2研究目的和内容 2
1.3研究创新 3
1.4研究方法和研究路线 3
2.1 国外研究 4
2.2 国内研究 5
2.3 国内外研究存在的问题和发展趋势 5
3 蔬果类网店物流配送现状 6
3.1蔬果类网店的特点 6
3.2蔬果类网店的物流配送模式现状 7
4.蔬果类网店的物流配送模式分析 9
4.1蔬果类网店物流配送问题 9
4.2蔬果类网店物流配送网点的选址(中大型网店) 10
4.3 蔬果类网店配送最佳路径选择 11
4.4 蔬果类网店第三方物流合作方的选择(主要是如淘宝平台上的小型网店) 12
5. 案例分析-------以果酷网,佑康优谷网为例 12
5.1 果酷网的电子商务发展现状分析 13
5.2佑康的优谷网的电子商务发展现状分析 14
5.3分析与比较 16
6.蔬果类网店物流配送建议 17
结束语