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摘要近年来SNS在线社交网站蓬勃发展,国内外出现了无数大大小小的SNS网站,但是盈利模式的不清晰制约着SNS的进一步发展。 SNS网站的真实社会关系网络蕴含着巨大的商业价值,可以为电子商务企业提供丰富的客户信息与资源,并提高用户对网站的忠诚度;与电子商务的结合可以为SNS网站创造利润。因此,SNS与电子商务结合能够达到双方共赢。
腾讯公司于成立1998年11月，是全中国最大最早的提供综合网络服务的公司，虽然腾讯公司的产品涵盖十分广泛，包括即时通讯、门户网站、互动娱乐、互联网增值业务、移动互联网增值业务以及广告几大板块，但以即时通讯社交软件QQ起家的腾讯公司，几次关键的战略转型也都是以“网络社交”为核心进行的，都取得了巨大的成功。以在线社交为纽带发展起来的QQ空间、腾讯微博、微信等，跨越了SNS发展最大的门槛--用户，它的电子商务化模式的转型将会是最具代表性的。就其发展壮大过程中的社交方面所作的成果而言，腾讯显然已经不局限于即时通讯，也不满足于社交平台，已经开始向电子商务领域迈进，建立了以社交为核心的企业战略模式，利用社交平台及超高人气，能为用户的网络购物提供信息交流和评议平台，帮助用户作出购物决策，进而推动社交网站的电子商务业务的发展，拉动人们之间互动，与电子商务结合，逐步发展完善电子商务化转型模式。47577
Abstract:
In recent years, SNS social networking sites flourish, there have been numerous large and small domestic and SNS website, but no clear profit model restricts the further development of SNS. Real social network SNS website contains a huge commercial value, can provide a rich resource for consumer e-commerce, and increase customer loyalty to the site; can create profits for the SNS website in conjunction with e-commerce. Therefore, SNS and e-commerce combined with the two sides to reach a win-win.
Tencent was founded in November 1998 as a whole, China's largest integrated network of services provided, although Tencent's business covers a very wide range, including instant messaging, portals, interactive entertainment, Internet value-added services, mobile and Internet value-added services Advertising of several major parts, but instant messaging social software Tencent QQ started, several key strategic transformation are also a "social network" as the core product lines continue to integrate, have achieved great success. As a link to the online social space developed QQ, Tencent microblogging, wei-chat, Tencent is undoubtedly the leader in online social networking sites, across the threshold of the largest SNS development - users of its e-commerce mode transition will is the most representative. Its development and growth process of a series of product launches and achievements made in the integration of its social aspects, its goal is clearly not limited to instant messaging, not satisfied with the social platform into the field of e-commerce has begun to establish up to a social model as the core business strategy, the use of social platforms and high popularity, can provide users with online shopping platform for the exchange of information and comment, to help users make shopping decisions, thus promoting the development of e-commerce business social networking site, pulling people between interaction, combined with e-commerce, e-commerce development and improvement gradual transition mode.
毕业论文关键词：关键词：电子商务模式 在线社交网络 微信 腾讯
Keyword: e-commerce; SNS；Weichat; Tencent
目 录
摘 要 2
目 录 4
一、引言