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摘要住宅是人们生活的必要物质基础，21世纪以来，南通市经济增长很快，城市化进程加快，城市人口越来越多，城市原来的住房已经不能满足人民的需求，人们对住房的需求越来越迫切，住宅房地产得到迅猛发展，发展过程中也存在着诸多问题，这就有必要对南通市住宅房地产市场进行调查研究。50128
本文首先介绍了研究课题的背景，然后对住宅房地产市场进行了概述，讲了住宅市场的三个基本理论。在调查了解了南通市的经济社会前提下，对南通市住宅产业发展环境进行了分析。对整个住宅市场进行调查时，从土地市场、供求关系、消费者这三个方面来分析市场,然后又对南通市四个不同的区进行调查，详细的分析了每个区住宅市场的区位优势，最后在上述的调查中发现了几个问题，南通市消费者在购买住宅时存在不理性需求；南通市土地市场制度还不够完善；部分地区住房供求不平衡等。针对这些问题，提出了几点建议，建议南通市政府完善土地制度；完善供房体系；要大力发展二手房市场；运用税收和补贴手段引导消费者合理消费。
毕业论文关键词：经济社会环境分析；南通住宅市场；区位调查；消费者调查
Abstract
Residential is the necessary material foundation, people's life since twenty-first Century, Nantong economy grows very fast, the city changes a process to accelerate, more and more city population, city housing the original has been unable to meet the needs of the people, the demand for housing is more and more urgent, residential real estate has been the rapid development, the development process also exists many the problem, it is necessary to make an investigation on Nantong city residential real estate market.
This paper first introduces the research background, and then summarizes the residential real estate market, about three basic theory of housing market. In the investigation and understanding of the economic and social conditions of Nantong City, Nantong City, on the development of housing industry environment analysis. Investigation of the residential market, to analyze the market of the land market, the relationship between supply and demand, consumers in these three aspects, and then to Nantong city in four different areas of investigation, a detailed analysis of each district residential market advantage, finally found a few problems in the investigation, in order to solve these problems were the government, developers, consumers put forward several suggestions.
Keywords: economic and social environment；the Nantong residential market ；location research；research of consumer.
目 录
第一章 绪论 1
1.1选题的背景和目的 1
1.2.1国外研究现状 2
1.2.2国内研究现状 3
1.3本文研究的主要内容 4
1.4本文研究的方法和思路 4
第二章 住宅市场概述及相关理论 6
2.1住宅市场概述 6
2.1.1定义和分类 6
2.1.2特征 6
2.2住宅市场的相关理论 7
2.2.1消费者行为理论 7
2.2.2供求理论 9
2.2.3住宅区位理论 11
第三章 南通市住宅产业发展环境分析