- 上一篇：淮安西游记主题公园客源市场需求分析
- 下一篇：韩信故里景区营销策略研究
摘要：扬中园博园是为了举办第八届江苏园博会而建设，是扬中的新地标性建筑，对促进扬中城市发展、提升城市文明程度、展示城市文明形象有着重要的作用。随着第八届江苏省园艺博览会的结束，因公共配套设施不完善、园区利用性差、公众参与性弱等问题导致园博园出现了“闲置”的现象。为充分挖掘园博园的潜力，使其成为扬中新亮点，在分析园博园发展现状、游客及当地居民对展园规划预期的基础上，从专业视角提供一些具有前瞻性的科学合理的方案，将其打造成以园林环境为载体,集园林游赏、休闲娱乐、餐饮购物、艺术文化等多种功能于一体的城市开放公园，促进园博园乃至扬中旅游更好的发展。62521
毕业论文关键词：园博园，规划开发，城市公园
Abstract:Yangzhong Garden Expo is to host the eighth session of Jiangsu Bo Garden will be built, is Yangzhong landmark buildings, to promote the development of Yangzhong City, enhance the degree of urban civilization, displaying the city's image of civilization has an important role.With the end of the eighth horticultural exposition of Jiangsu Province, because of public facilities imperfect, park by difference, the problem of public participation of weak cause Garden Expo park appeared “idle” phenomenon. In order to fully tap the potential of the Expo Garden, make it become a new bright spot in Yangzhong, analysis of the current development of Garden Expo, visitors and local residents on the basis of garden planning and expected, and puts forward the planning of park development, will create the garden environment as carrier, the park is open city in garden tours, leisure entertainment, dining, shopping function of music art and culture are integrated in one.
Key words: Garden Expo ,Plan and development ,City Park
1.引言 7
3.扬中园博园发展现状 8
4.继续发展面临的问题 10
4.1交通选址的阻碍 10
4.2园区的实用性差 11
4.3配套设施不完善 11
4.4经营项目少 12
4.5门票的限制 12
5.园博园改造原则与规划 13
5.1革新意义 13
5.2塑造原则 13
5.3改变后的形象 13
5.4改造方法 14
6.四季开发设想 20
6.1春—赏花品河豚 20
6.2夏—竞赛摇滚 21
6.3秋—赏菊观月登高 22
6.4冬—庙会灯会 23
7.园博园宣传营销 23
7.1传统宣传 23
7.2新媒体营销 24
8.结论 26
9.参考文献 27
10.致谢 28
11.附录 29
图 表 目 录
图1：扬中园博园全貌 6
图2：主副馆前广场 8
图3：扬中“河豚塔”