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摘要：广东家具行业经过30余年的发展和改革， 拥有家具企业八百余家， 从业人数130 余万人， 广东家具行业值霸占全国三分之一， 是中国家具制造行业最发达的地区，也是亚太地区最大的家具出口基地。 但随着家具出口贸易的高速增长， 广东省家具出口贸易面临越来越多的困难和挑战， 弊病渐渐突显出来， 及时采取相应措施， 提高广东省家具产品的国际竞争力， 已成为刻不容缓之势。36280
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本文首先通过SWOT分析方法分析了广东省家具行业的出口贸易的现状，结果显示广东省家具行业的出口存在生产成本优势、自然资源优势、地理位置优势；但是技术水平不高，创新和研发能力不够，产品出口结构不合理，出口企业规模小，品牌经营意识弱；同时世界对家具需求增加以及经济全球化都给广东省家具行业的出口提供了机遇；然后又通过“五力模型”对广东省家具行业的出口贸易的影响因素生产供应、消费者、竞争者、替代品、国内外有机认证机制、国内外相关政策进行了分析。最后分别从政府、行业、企业三个角度提出解决方案。政府应当对广东省家具行业进行扶持和奖励；广东省家具行业应当建立行业纪律制度，规范企业的经营行为；广东省家具企业应当加大对新型产品的研发，制定正确的国际市场营销策略，学习先进生产技术，积极应对国外的技术性贸易壁垒。
毕业论文关键词：广东省家具行业，SWOT分析，技术性壁垒
Guangdong Furniture Industry Trade Development
Abstract：
After 30 years of development， there are 8000 furniture companies in Guangdong furniture industry now. And the number of employees is more than 130 million people. The output value of Guangdong furniture industry is 1/3 of the country. Guangdong has became the most developed region of China's furniture industry and the largest furniture export base in Asia-Pacific region. But， with the rapid growth of the furniture export trade， Guangdong Furniture export trade is facing increasing difficulties and challenges， and its shortcomings are getting out. So， it is imperative to take appropriate measures to improve the international competitiveness of Guangdong furniture products.
The article analyses the current situation of Guangdong furniture industry export trade trough SWOT analysis， the results showed that Guangdong furniture exporting has production cost advantages， natural resources advantages， location advantages; but technical level is not high enough， innovation and R & D capabilities are not enough， product structure of exports is unreasonable， export enterprises are small in scale， their awareness of brand management is weak; in the same time increase in world demand for Guangdong furniture industry and economic globalization provide Guangdong furniture industry export opportunities; And then through the five forces model the article analyses the influencing factors of the export trade of Guangdong furniture industry：production and supply， consumers， competitors， substitutes， domestic and international organic certification mechanism， domestic and foreign policy. Last the article gives suggestion from three perspectives：government， industry， enterprises. The government should support and incentives for Guangdong furniture producers， and strengthen the Guangdong furniture industry certification and supervision;
Guangdong furniture industry should establish the disciplinary system of the industry， and regulate business activities of enterprises; Guangdong furniture production enterprises should increase the research and development of new products， develop the correct international marketing strategy， learning advanced production technology， and actively respond to foreign technical barriers.
Keywords: Guangdong furniture industry， SWOT analysis， Technical barriers