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摘要：常熟为苏南地区重要蔬菜种植区，本文通过调研常熟市瓜类蔬菜生产销售情况，分析苏南地区现有销售模式及经济效益，拟优化现有销售模式结构，形成高效、可复制的瓜类蔬菜销售模式。苏南地区现有蔬菜销售模式为农户+合作社；农户+企业；“互联网+” ；农户+经纪人四种。合作社模式质量参差不齐，组织化程度低；企业模式将蔬菜粗加工，增加蔬菜的附加值；“互联网+”模式处于推广阶段，暂无盈利；经济人模式是常熟最主要的销售模式，蔬菜周转快、成交量大，但收购价低。我们得出结论，适宜常熟市农户的模式是良好农村合作社模式下的经纪人、企业或互联网+模式，即合作社对社员生产进行统一把控，统一销售，减少流通环节，提高经济效益。 37258
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毕业论文关键词：瓜类蔬菜；常熟；商业模式；经济效益
The Vegetable Sales Mode in China and Economic Performance Analysis——Take Changshu As a Case Abstract： Changshu is an important vegetable planting region in south Jiangsu province.In this paper,we account for the production and sales conditions of melon vegetables in Changshu.Then analyze the up-to-date sales mode and economic performance. Nowadays there are four main sales modes at home and abroad,respectively are Rural broker;Integrate with agricultural base & supermarket;Rural cooperatives and E-commerce.However,the economic performance of each mode is still incomprehensive.The mode “Rural Cooperatives”,which don’t have a nice and equal quality,is an efficient mode in the west countries,but its organizational degree in China is confused.Mode “Integrate with Agricultural Base & Supermarket” put up the profit by processing vegetables.“E-commerce” is a new mode in China,which is now under development,with little profit. “Rural brokers” is the most stable mode in China.Vegetables can be sold fast,without any overstock.The problem about this mode is the price.The profit is not much for the farmers.In conclusion,the soft way for the famers in Changshu is the Rural broker;Integrate with agricultural base & supermarket or E-commerce mode based on a well-managed Rural Cooperatives mode.On other way,it means the Rural Cooperatives should take charge of every production.
Key words: melon vegetables;Chuangshu; sales conditions ;economic efficiency
目 录
摘要„„1
关键词„„1
Abstract„„„1
Key words1
引言„1
1 背景和意义„„1
1．1 调研背景„„1
1．2 国内外蔬菜销售模式„2
1．2．1 农村合作社模式„„2
1．2．2 农超对接模式„„„2
1．2．3 农村经纪人模式„„3
1．2．4 “互联网+”模式„3
1．3 调研内容„„4
2 常熟市蔬菜销售模式„„„4
2．1 常熟市蔬菜销售模式情况„„„4
2．1．1 农企对接模式„„„4
2．1．2 经纪人模式5
2．1．3 农村合作社5
2． 1． 4 “互联网+”模式„„„6
2．2 常熟市蔬菜销售模式总结„„„6
3 不同销售模式比较分析„7
3．1 不同销售模式的综合比较分析„7
3．2 不同销售模式对农户经济效益分析„„„7
3．3 散户和大户农户经济效益的比较8
4 结论与讨论„„9
4．1 研究结论„„9
4．2 研究中的不足及未来研究方向„9
致谢„9
参考文献9
图 1 苏宁常熟馆销产品列表（按销量排序）„„6