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摘 要：周口位于豫东平原，人文历史悠久，交通便捷通畅，文化旅游资源丰富，发展文化旅游业具有得天独厚的条件和比较坚实的基础。目前，周口虽然部分历史文化资源得到了有效开发,但是开发的广度和深度还不够，文化旅游资源融合发展的潜力和水平还需要进一步挖掘与提升，在创新和开发措施等方面还存在诸多问题。要使周口文化旅游业得到长期稳定的可持续发展,必须把资源优势转化为产业优势，坚定不移地走旅游与文化深度融合的发展路子，搞好顶层设计，拉长产业链条，完善基层基础，创新营销模式，整合资源环境，最大限度地发挥文化旅游资源在经济社会发展中的价值作用，推动周口文化旅游资源优势成为周口经济发展的优势，让周口在中原崛起河南振兴中更加出彩。本文对周口文化旅游资源的特点进行了阐述，并在对发展现状及问题进行分析的基础上，进一步提出了自己对周口文化旅游产业未来发展的一些对策和建议，以推进周口文化旅游产业加快发展。 37525
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毕业论文关键词：文化旅游；旅游产业；旅游发展；旅游开发
Zhoukou cultural tourism development research
Abstract: Zhoukou is located in the eastern plain ,Humanity has a long history,Convenient traffic unobstructed,Rich cultural tourism resources,Development of cultural tourism has the advantageous conditions .At present,Zhoukou though some historical and cultural resources get effective development,But the development of the breadth and depth is not enough ,The development of cultural tourism resources integration and horizontal need further potentials and ascend,In the innovation and development measures and so on also has many problems .Zhoukou,to make the sustainable development of tourism culture is long-term stability,Have to put the resources advantage into industrial advantage,The development of tourism and cultural depth fusion unswerving,Do a good job in the top-level design,Spin industry chain,Improve the basic,Innovative marketing model,integration of resources and environment,Maximize the value of cultural tourism resources in economic and social development,Zhoukou cultural tourism resource advantage as zhoukou economic development advantage,Let the zhoukou in henan zhongyuan rise the revitalization of more give prize.In this paper,the characteristics of zhoukou cultural tourism resources are expounded,And the analysis of current situation and problems of development on the basis of,Themselves in zhouku culture puts forward some countermeasures and Suggestions on the development of tourism industry in the future,In order to promote zhoukou speed up development of cultural tourism industry.
Key words:Cultural tourism;The tourism industry;Tourism development;Tourism development
目 录
摘 要 1
Abstract 1
一、文化旅游发展概述 2
（一）文化旅游发展的概念 2
（二）文化旅游发展的前景 2
（三）文化旅游发展的核心价值 2
二、周口文化旅游发展现状 4
（一）周口文化旅游的状况 4
（二）周口文化旅游的开发 4
（三）周口文化旅游的核心价值 5
三、周口文化旅游方面所面临的问题 5
（一）专业人员缺乏 5
（二）营销模式滞后,宣传力度不足 6
（三）区域内缺乏有效的整合 7
四、周口文化旅游发展对策 8
（一）培养专业上岗人员 8
（二）创新的营销模式,加大宣传力度 8