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摘要：随着智能手机和4G移动网络的发展与普及，手机游戏逐渐成为了年轻一代的新的重要娱乐项目。伴随着手机游戏受众群体的扩大，我国手机游戏产业也迎来了自身的重要发展机遇期,各大游戏厂商分别转型手机游戏或者推出自己的手机游戏产品线。在各大厂商齐投入人力、物力和财力情况下，我国手机游戏产业呈现出了爆炸式的野蛮生长发展情况。在这样的发展现状下，出现了大量的优秀的手机游戏作品，整个手机游戏产业呈现出百花齐放的繁荣景象。但是伴随着这样繁荣景象同时，我国手机游戏产业也出现了种种发展乱象，不少游戏厂商采用简单抄袭的发展模式以及以追求低级趣作为卖点，生产了许多粗制滥造的游戏作品，对手游产业发展提供了不少负能量。在这样的情况下，我国的手机游戏产业的发展亟需科学的理论进行指导。需要对成功的游戏公司和产品进行全面而系统的分析，同时对那些粗制滥造的游戏公司产品进行必要的反思。本文撰写的目的旨在总结中国手机游戏产业近几年发展的成功经验和失败案例的教训，为中国手机游戏产业的未来发展提供科学的理论的指导。38636
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本文首先将对中国手机游戏产业的发展现状进行宏观分析，然后将主要通过研究腾讯手机游戏和网易手机游戏两家较为成功的游戏厂商的产品，分析总结出中国手机游戏产品的成功经验 。同时对较为失败的手机游戏产品进行相应的分析，并总结失败案例教训。最后结合自己所学知识并从一个手游产业关心者的角度出发对中国的手机游戏产业的发展提出相关建议，以此希望中国的手机游戏产业的发展能够实现良性发展。
毕业论文关键词：中国手机游戏产业，手机游戏产业现状，手机游戏产业发展
China mobile game industry present situation and the development analysis
Abstract: with the development of smart phones and 4 g mobile network and the popularization, the mobile phone games gradually became the important new entertainment projects of the younger generation. With the expansion of mobile phone game audience, mobile game industry in China is also an important development period for its own. Transformation respectively in every big game companies to launch their own mobile phone games product line, a mobile phone games, or on the firm's investment in human, material and financial resources situation, the mobile gaming industry presented the explosive savage growth development. Appeared under the current situation of the development of such a large number of excellent works of mobile phone games, the whole mobile game industry presents the flowers boom, but with such prosperity at the same time, also appeared a variety of mobile game industry development in our country, many game companies using simple copying of development mode, and to pursue taste as a selling point, game in the production of many shoddy work, tour industry development to provide a lot of negative energy. Under such circumstances, China's mobile game industry in urgent need of the development of scientific theory to guide. Need for a successful game company and products to conduct a comprehensive and systematic analysis, at the same time for the game company products manufactured in a necessary reflection, the purpose of this writing aims to summarize the successful experience of the development of Chinese mobile game industry in recent years and the lessons of failure case, for the future development of China's mobile game industry to provide scientific theoretical guidance.
Keyword China mobile game industry, mobile game industry status quo, mobile phone games industry development
目 录
一、绪论.7
(一）研究的背景.7
(二）研究的目的与意义.7
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