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摘要：目前经济的全球化程度在不断加深，互联网经济时代的到来，在这双重背景下，跨境电商——新的国际贸易方式在我国的发展势头较猛。作为电子商务和国际贸易两者结合后产生的较为新颖的国际贸易方式，虽然这一贸易方式在我国起步不久，但近几年日渐风靡。在全球大背景下，态势良好且受到政府和企业的多方关注和支持，必然会成为我国的对外贸易新趋势。全球经济一体化的形成，不但促使跨境电商兴起，也为之开辟了新领域。跨境电商把互联网作为媒介，不仅网络购物再无国界之分而且发展潜力无穷。尽管如此，这一贸易方式掀起浪潮的同时也存在自身的优劣势，兴起的同时也遇到了形形色色的机遇和挑战，本文的研究目的着眼于跨境电商所存在的问题与优势、劣势以及近年来跨境电商的发展态势引起了一系列或好或坏的影响以及这种贸易方式所存在的问题。41094
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毕业论文关键词：跨境电商、发展转型、国际贸易
Tmall international Cross-Border E-Commence With Related Existing Problems and Analysis
Abstract: In the context of the Internet and Global economy era, a new type of international trade, cross-border e-commence rapid development in China, as an international trade and e-commerce combined with a more novel way of international trade in our country started soon, but the increasingly popular in recent years, with full of energy and global context good momentum, and get the much attention and support of government and enterprise, will become the new trend of foreign trade in our country. The formation of global economic integration opened up a new field for the development of e-commence, prompting the e-commence as the medium of the Internet, has realized the online without borders, and has a certain development potential. In spite of this, our country in this trade mode also encountered a variety of opportunities and challenges, the aim of research papers focus on cross-border electricity development momentum in recent years has caused a series of good or bad effect and existing problems, and the trade mode and constructive Suggestions.
Key Words: Cross-Border E-Commence、Development Transformation、International Trade
目录
前言 1
（一）研究目的 1
（二）研究意义 1
（三）研究内容 1
一、跨境电商贸易概述 3
（一）跨境电商贸易的界定与现状 3
1、跨境电商贸易的界定 3
2、跨境电商贸易的现状 3
（二）我国跨境电商贸易的优势 3
（三）中国跨境电商贸易的劣势 5
二、我国跨境电商存在的问题 6
（一）消费者差异 6
（二）交易信用安全 6
（三）物流模式及影响因素 7
1、跨境电商的物流模式 7
2、改善优化物流模式 7
3、跨境电商物流的影响因素 7
（四）天猫国际——我国最具代表性的跨境电商平台 8
三、我国跨境电商发展的机遇和挑战 10