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摘要第三方支付平台在中国发展迅速， 2004支付宝依托于淘宝诞生并逐渐成为第三方支付市场的领导者，2013年，微信支付刚面世就成功引起人们的关注，并在功能和操作界面上屡次被拿来和支付宝钱包比较。本文首先介绍了第三方支付和微信支付以及支付宝钱包的概况和发展，其次对微信支付和支付宝钱包进行多维度的比较分析，分别从两者的相关公司及平台、功能、支撑体系等方面进行分析微信支付和支付宝钱包的异同，来挖掘微信支付和支付宝钱包的相似度和差异性。接着介绍微信支付和支付宝钱包各自存在的优势与不足，并提出促进微信支付和支付宝钱包进一步发展的建议。47730
Abstract: Recently，third-party-payers are booming in China. Alipay，for example, which developed by Alibaba Group in 2004, is for easier tradition and now is the biggest third-party-payer company. Wechat Payment was born in 2013 as one new part of Wechat and prevalent in a short time. Wechat Payment was always compared to Alipay in many parts in such as functions and interface. This paper firstly introduced some concept about third-part payer, Wechat payment and Alipay. Secondly, Wechat Payment and Alipay will be compared in varieties parts like connected companies and applications, basic functions and something else play useful role linked with the two applications. By these steps we can know some differences and similes in Wechat Payment and Alipay. Next some analysis about advantages and shortcomings of the two applications will be introduced respectively. Some advices will be given for promoting the development of the two applications at last.
毕业论文关键词：第三方支付；支付宝钱包；微信支付
Keyword: third-party-payer；Alipay； Wechat Payment
目录
1引言 - 3 -
1.1研究背景和意义 - 3 -
1.2研究内容 - 3 -
2第三方支付、微信支付与支付宝钱包的概述 - 4 -
2.1第三方支付 - 4 -
2.2微信支付与支付宝钱包 - 5 -
3微信支付与支付宝钱包的比较分析 - 6 -
3.1相关公司或平台的比较分析 - 6-
3.1.1微信支付相关的公司或平台 - 6 -
3.1.2支付宝钱包相关的公司或平台 - 6 -
3.1.3比较分析 - 7 -
3.2功能比较分析 - 7 -
3.3支撑体系比较分析 - 8 -
3.3.1银行等金融机构 - 9-
3.3.2服务体系 - 9 -
3.3.3安全体系 - 9 -
3.4平台搜索热度比较分析 - 10 -
4微信支付与支付宝钱包的优势与不足 - 12-
4.1微信支付的优势 - 12 -
4.2微信支付的不足 - 12 -
4.3支付宝钱包的优势 - 12 -
4.4支付宝钱包的不足 - 13 -
5促进微信支付与支付宝钱包进一步发展的建议 - 12 -
5.1把握线上和线下两个市场 - 12 -
5.2完善自身产品 - 13 -
5.3加强与其他平台合作