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Fang Mingliang's book "business negotiation and etiquette" analyzed the process, methods, strategies and language use, business negotiations, business negotiations psychological personal etiquette, social etiquette and etiquette and other aspects of business negotiation, especially focuses on the connection between the interests and the negotiations.
Gu Cheng in his book of “business etiquette in business etiquette knowledge” improved the utilization rate of business etiquette, strengthened the business etiquette image problems, through detailed explanation of the work closely linked to business life, social, receiving a visitor, conversation, banquets, clothing and other aspects of the business etiquette knowledge. Thus it expanded and upgraded the practical value of business etiquette, disseminated the knowledge of business etiquette, improved the quality of the business people, avoided errors etiquette. Using professional business etiquette knowledge can strengthen the spirit of enterprise, promote enterprise development and play very well on personal business image and for the promotion of corporate image and brand building and promoting role.
Jiang Guijuan’s book “PR and business etiquette” introduces the etiquette knowledge and skill from six aspects: the summary of etiquette, personal basic etiquette, etiquette in daily communication, document communication etiquette, common business etiquette, foreign business etiquette.
Jin Zhengkun’s book “business etiquette” is based on a large number of detailed examples. This book discusses the basic idea of business etiquette, the principle that business activities followed, and how to express respect, courtesy and enthusiasm in proper form.
Lv Weixia and Liu Yanbo in the book “modern business etiquette” educates us how to use the proper etiquette to win better opportunities; The loyalty and respect for others is an important principle in the modern business etiquette; Sincere, self-discipline and moderation is invariable etiquette rules; When in Rome, do as the Romans do and flexible application research will help us deal with for a variety of ceremonial occasions.
3.2 Studies on the business negotiation
As an emerging discipline research field, business negotiation is still in its infancy in many ways. Although a lot of scholars have conducted a lot of theory and practice, there is not enough. By review the existing literature, we can see there are still some questions need -ed to be solved.
3.2.1Business negotiation strategies
Existing literature always focus on the topic from global negotiations and the choice of preparation and negotiation model. But as negotiations become more and more important in the trade, negotiation strategy is no longer confined to the negotiation itself, it should be more extend outward. Negotiation is a comprehensive combination of many subjects such as economics, linguistic, psychology, etiquette, etc. Therefore, when it comes to make negotiation strategies, more attention should be paid on the use of different negotiations. To make negotiation strategy to achieve the best, not just the simple accumulation of different subjects.
3.2.2Deal with cultural differences
Existing studies mostly focused on the issues how to overcome the barriers resulted from cultural differences. But the reality is that a successful negotiation is not only the outcome of the game on the table, but is also related to preparation of the negotiation phase and the stage after the negotiations. Among the current domestic study of these areas, there is still few research on the preparation and finishing touches of negotiations, which need us to focus in the following study. But with the development of the, to overcome the cultural differences will be a science and is not only confined to the table.
3.2.3The use of language in business negotiations
In the face of the use of language in business negotiation problems, we can organically combine the use of language, cultural differences and the overall strategy of business negotiation. Because of language as a tool in a negotiation, you should put it in certain circumstances, which will be conducive to the problem of language use in business negotiation with more extensive and vitality of the study.