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摘要随着嘉兴市经济发展迅速、人民生活水平提高、体育硬件设施逐步完善，带动了业余篮球运动的迅速发展，全市范围内多次举行了各级各类业余篮球赛事活动，篮球赛事的举办不但满足了群众锻炼身体、强健体魄的生理需要，还极大的充实了群众的精神生活，也带动了群众篮球赛事的繁荣。但是由于篮球场地场馆硬件设施、篮球赛事组织管理的诸多问题以及政府的行政力量、广告赞助市场对体育赛事的影响等多种因素制约了我市业余篮球的健康发展。所以详细了解我市的业余篮球开展现状，分析嘉兴市凤桥村镇业余篮球积极推动和消极影响的因素，归纳出一种切实可行的、适合不同群众要求的业余篮球发展模式并引导我市的业余篮球走向健康合理的可持续发展道路是亟待解决的问题。44198
本文作者运用文献资料法通过互联网、数据库查阅了业余篮球方面的相关论文著作，对资料进行收集和整理；运用问卷调查法向嘉兴市内在校学生、篮球爱好者、体育工作者发放问卷；运用访谈法对嘉兴市凤桥村镇资深体育教师和体育工作者访谈，对普通市民、业余篮球参与者进行随机访谈；运用逻辑分析法对查阅的资料、回收的问卷和采集的信息进行整理和统计，并依据数据和资料对嘉兴市凤桥村镇业余篮球发展现状进行分析。文章依据资料和数据对嘉兴市村镇业余篮球参与人群的基本情况、场地场馆的数量和使用情况、大中小学校业余篮球活动开展情况、业余比赛举办和参加情况、业余俱乐部的运转和发展情况进行了分析和讨论，得出以下结论：嘉兴市凤桥村镇业余篮球场地设施基本满足需要，公共体育资源紧张；业余篮球参与人群比例高，群体过于集中化；学校业余篮球发展缓慢、单调；业余篮球赛事丰富，整体水平较为低下；俱乐部已有雏形，发展前景堪忧。并依据结论提出五条合理化建议：改革体育资源管理机制，缓解公共体育资源的紧张；优化篮球场地资源，丰富篮球活动形式；大力开展校园篮球，丰富学生业余生活；提高赛事组织水平，加强赛事报道宣传；健全俱乐部管理机制，形成可持续发展机制。
Abstract
With the JiaXing's economic development, people’s living standards improve, sports facilities and gradually improve, driven by the rapid development of amateur basketball, held the amateur basketball activities for many times within the city, the basketball game is held not only meet the people exercise, strong physique physiological needs, but also greatly enriched the cultural life of the masses, also contributed to the prosperity of the masses basketball tournament. But because there are many factors restricting the healthy development of amateur basketball in my city, so a detailed understanding of the situation of our city's amateur basketball, analysis the factors of JiaXing amateur basketball positive and negative effects, sum up a feasible, suitable for different demands of the masses of the amateur basketball development model and guide our City amateur basketball to a healthy sustainable development is an urgent problem to be solved.
In this paper, on the basis of statistical data and the use of literature, questionnaire, interview, mathematical statistics and logical analysis and other research methods, the number of the basic situation, amateur basketball in JiaXing population of venues and use, high school basketball activities, organized and participated in the amateur game operation and development situation, the club are analyzed and discussed in this paper, draw the following conclusions: my amateur basketball facilities meet the basic need, public sports resources; amateur basketball in high proportion of people group, group is too centralized; college basketball development is slow, monotonous; amateur basketball is rich, the overall level is relatively low the club has; embryonic form, development prospects. And on the basis of conclusion put forward five proposals: the reform of the physical resource management mechanism, to alleviate the public sports resources; optimize the basketball court resources, rich basketball activity forms; vigorously carry out the campus basketball, enrich the students extra-curricular life; improve the organization level, strengthen event publicity; perfect club management mechanism, the formation mechanism of sustainable development.