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[10]Kevin Lane Keller. Strategic Brand Management.Pearson Education Limited. 2013:433-470
[11]Dr. Sandra Bell.International Brand Management of Chinese Companies.Physica-Verlag Heidelberg.2008:185
[12]Franziska Völckner and Henrik Sattler (2006) Drivers of Brand Extension Success. Journal of Marketing: April 2006, Vol. 70, No. 2, pp. 18-34.