摘 要:2013年10月湖南卫视播出的《爸爸去哪儿》是我国内地第一档明星亲子类真人秀节目,节目一经播出获得了极高的收视率。本文以《爸爸去哪儿》为例,分析内地明星亲子类真人秀节目本土化的表现为节目整体节奏加快、嘉宾选择与播出时间更加符合中国观众收视习惯、增加叙事视角使节目主题更加丰富、利用多种媒体塑造好口碑等。然而,世界上任何事物都不是十全十美的。内地明星亲子类真人秀节目本土化也存在一定的问题,如:节目本身的诚信度受到质疑、内容缺乏创新且同质化严重、家庭教育观念引发负面话题等。本文以《爸爸去哪儿》为研究个案,对内地明星亲子类真人秀节目本土化提出了以下启示:坚持真人秀节目的真实性、打造专业创作团队和培养创新型人才、运用“使用与满足”理论合理引导受众、根据受众的对象性制定节目本土化的推广传播方案等。期待本文的研究可以为亲子类节目的发展提供帮助与借鉴。40534
毕业论文关键词:亲子类真人秀;本土化;创新
Theory of Mainland China Star Parent-child Class Localization
of The Reality TV Show
Abstract: In October 2013 Hunan Satellite TV broadcast of Dad are we going is the Chinese mainland first gear of parent-child star reality show show aired won the high ratings.Dad are we going as an example. Analysis mainland star parent-child reality show localization performance to show the overall rhythm accelerate, participant selection and broadcast time more in line with the Chinese audience viewing habits, increased narrative perspective make theme shows richer, using a variety of media to create a good reputation . However, everything in the world is not perfect. Mainland star parenting class reality show localization also exist some problems, such as: integrity of the program itself by questioned, the contents of the lack of innovation and the homogenization of serious, the concept of family education caused negative topics. Dad are we going as a case study, on the mainland star parenting class reality show localization proposed the following enlightenment: to adhere to the authenticity of the reality show, to build a and training innovative talents, the use of "use and gratification" theory, a reasonable guide to the audience, the audience object to develop local programs spreading scheme according to for professional creative team. Provide help and reference for the development of the research to parenting class program.
Key Words:Reality star parent-child classes; Localization; Innovation
目 录
摘 要 1
Abstract 1
一、亲子类真人秀节目发展概况 2
(一)真人秀节目界定 2
(二)亲子类真人秀节目发展现状 3
(三)明星亲子类真人秀节目发展现状 3
二、内地明星亲子类真人秀节目本土化表现——以《爸爸去哪儿》为例 3
(一)节目整体节奏加快,避免出现韩版的情节拖沓 3
(二)节目嘉宾的选择与播出时间的调整,符合中国观众收视习惯 4
(三)增加叙事视角,节目主题更加丰富 4
(四)利用多种媒体塑造好口碑 5
三、内地明星亲子类真人秀节目本土化存在的问题 5
(一)节目本身的诚信度受到质疑 5
(二)节目内容缺乏创新且同质化严重 6
(三)家庭教育观念引发负面话题 6
四、《爸爸去哪儿》对内地明星亲子类真人秀节目本土化的启示 7
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