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摘要：随着社会和经济的发展，观众对于电视综艺节目的要求也越来越高，电视综艺节目中支柱节目的发展更需有相应的提高，才能满足观众的需要。本文主要着眼于电视综艺节目中支柱节目类型转换这一问题，深入剖析了节目类型的转变引起的原因内容庸俗化、表演模式化、大众审美需求多样化和传播渠道多元化。以春晚节目类型转换为例，分析电视综艺节目发展面临的机遇与挑战，从坚持正确的价值导向，丰富节目的文化内涵;重视改革理念，增强节目创新能力；培养专业人才，保持创作活力三方面探索电视综艺节目发展的新出路。4540
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关键词：电视综艺节目；春晚；小品；相声
The type conversion of support program in the variety show on TV
---for example, the Spring Festival gala
Abstract：With the development of society and economy, the audience is becoming more demanding of TV variety shows, the development of TV variety show in the pillar program development needs to improve, to meet the needs of the audience.Pillar in this article mainly focuses on TV variety show programs type conversion of this problem, a deep insight into debase the changes cause the content of the program type, performance estimation, multiple mass aesthetic demand and transmission channels for example, the type conversion of Spring Festival gala show, we should analysis development facing opportunity and challenge, adhere to the correct value guidance, shows the rich cultural connotation; we should attaches great importance to the idea of reform , enhance innovation ability of With the development of society and economy, the audience is becoming more demanding of TV variety shows, the development of TV variety show in the pillar program development needs to improve, to meet the needs of the audience. Pillar in this article mainly focuses on TV variety show programs type conversion of this problem, a deep insight into debase the changes cause the content of the program type, performance estimation, multiple mass aesthetic demand and transmission channels for example, the type conversion of Spring Festival gala show, we should analysis development facing opportunity and challenge, adhere to the correct value guidance, shows the rich cultural connotation; we should attaches great importance to the idea of reform , enhance innovation ability of program; To cultivate professional talents, keeping three aspects to explore new way of the development of the variety show on TV program; To cultivate professional talents, keeping three aspects to explore new way of the development of the variety show on TV.
Key words：TV program of synthetic art;Spring Festival gala ;sketch;comic dialogue
目 录
摘 要 1
Abstract 1
一、电视综艺节目中支柱节目概述 2
（一）支柱节目的定义 2
（二）支柱节目的特征 2
二、春晚中支柱节目类型的转变 3
（一）歌舞：载歌载舞、精彩绝伦 4
（二）小品：意深长、独占鳌头 4
（三）相声：幽默诙谐、逐年减少 4
（四）魔术：新奇神秘、舞台新秀 5
三、春晚中支柱节目类型变化原因探究 5
（一）相声内容庸俗化 6
（二）相声表演模式化 7
（三）大众审美需求多样化 7
（四）传播渠道多元化 7
四、电视综艺节目中支柱节目的传承与发展 8
（一）坚持正确的价值导向，丰富节目的文化内涵 8
（二）重视改革理念，增强节目创新能力 8