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摘要：近年来青春电影成为搅动国内电影市场波涛的一种新题材大类，从台湾的《蓝色大门》、《那些年我们一起追过的女孩》到大陆的《致青春》、《中国合伙人》、《匆匆那年》等，不同的青春故事都在诠释着相同的青春定义。这些电影一经推出就受到了大众的喜欢。本文首先回溯了国产青春电影的发展脉络，重点以2014年热映的青春片《匆匆那年》为例，从叙事结构、叙事主题、拍摄技巧、营销策略等方面来分析该类影片艺术商业双赢的原因，并指出了国产青春电影目前存在的一些问题，如青春故事过于单一，故事情节叙述不完整，整个电影的故事发展不符合逻辑，主角的选择不符合电影的要求等；并且就这些问题提出了自己的几条建议：电影创作要创新，寻找新的故事着眼点；改变寓教于乐的传统观念；可以将电影时间拉长，情节叙述完整；角色的选取要符合电影中的角色要求。27761
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毕业论文关键词：青春电影 叙事主题 营销策略 问题 建议
Reasons of success in recent years of domestic youth film
Abstract: In recent years, the youth film became agitated waves of domestic film market, a new theme categories, from Taiwan's "blue door", "those years, we caught up with girls" to the mainland, "To the youth", "China Partnership people "," rush of that year, "and so on, different youth story in the interpretation of the definition of the same youth. These films a launch by the public's favorite. This paper traces the development context of domestic youth film, the focus in 2014 aggressively youth film "rush of that year" for example, the narrative structure and themes, shooting skills, marketing strategies to analyze the kind of film arts business win The reason, and points out some problems existing youth film made in China, such as youth over a single story, the story is incomplete narrative, the story of the development of the film's not logical, the protagonist of the movie of choice does not meet the requirements; and on these issues put forward their own a few suggestions: filmmaking to innovate, to find new story focus; change the traditional concept of edutainment; movie time can be stretched, complete narrative plot; the role of the selection to meet the requirements of movie characters .
Keywords: youth film Narration Themes Marketing Strategy Problem proposal
目 录
绪论 1
一、近几年大陆国产青春电影的发展现状 2
（一）国产青春电影的发展历程 2
（二）国产青春电影的现状 3
二、国产青春电影成功原因分析 4
（一）青春电影主题能够引起观众的认同与共鸣 4
(二）青春电影的倒叙的叙事结构增加观众的怀旧感和悬念感 5
（三）真实的时代还原让观众产生怀旧感 6
（四）新时代下的营销策略是青春电影成功的助推器 7
1.情感营销——消费者需求策略 7
2.口碑营销——网络营销策略 8
3.全民话题营销 8
4.音乐+社交的组合式营销 9
5.复制性营销模式：MV预告+唯美海报+名人效应+大学路演 9
6.发行策略——抓住最精确的时机 10