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摘要：真人秀节目因其轻松幽默的风格受到了很多观众的喜爱。国内真人秀节目从2000年开始起步至今，有繁荣之时也有瓶颈之期。目前，国内常见的真人秀节目类型有表演选秀类、竞技任务类、生活情感类、科教文化类以及娱乐搞笑类。节目的播出时间通常设置在周末晚八点到十二点，收视率最高的节目也未超过5%。国内真人秀节目的运作还比较生疏，营销方面做的不够突出。节目一般通过广告、赞助、出售版权及其衍生品来盈利。针对国内真人秀的发展现状，笔者总结了以下五大困境。首先，节目的真实性与娱乐性把握不当；其次，节目缺乏创新；此外，节目的平民化和互动性不够；还有，节目的产业化也成问题；最后，节目本土化不够无法体现中国特色。针对这些问题，本人提出了一些对策。国内真人秀节目可以通过转变节目模式、注重节目的阶段性更新来加强节目创新；还应该注重品牌效应，加快节目的产业化实现其衍生价值；最重要的是应该注重以人为本，将中国传统文化与人文精神相结合，打造中国特色的真人秀节目。28280
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毕业论文关键词：真人秀节目；发展现状；困境；对策
The Current Development and Plight of Reality show
Abstract: The relaxed and humorous style of reality show wins many viewers. Since 2000 the domestic reality show have not only prosperous stage but also bottleneck. At present, there are five domestic reality show types, performances draft type, competitive task type, life and emotional type, educational and cultural type ,and humorous type. Generally, the broadcast time of domestic reality show is set in weekend nights at eight to twelve o’clock.And the highest rating of the program is below 5%.The operation of the domestic reality show is still relatively unfamiliar,especially the marketing.And the domestic reality show is living on advertising, sponsorship, the sale of copyright and its derivatives.For the current development of domestic reality show, I summarized the following five plight. First, the authenticity and entertainment of program can not be hold properly; Secondly, the reality show is lack of innovation; In addition, the civilian and interactive program is not enough; Thirdly, reality show is lack of industrialization; And finally, the localization of reality show can not reflect Chinese characteristics. To get over these problems, we put forward some solutions. To strengthen the innovation of reality show,domestic reality show should change the program mode and focus on the periodical updating of the program;We should pay attention to brand the reality show and accelerate the industrialization of program to achieve the derivative value of it; The most important part is to focus on people-oriented and the Chinese traditional culture as well as humanistic spirit to create a reality show with Chinese characteristics.
Key words:Reality show,Current development,Plight,Solution
目录
绪论 5
一、 国内真人秀节目的发展现状 6
（一） 国内真人秀节目的发展 6
（二） 国内真人秀节目的主要类型 7
（三） 国内真人秀节目的市场情况 8
1. 收视情况 8
2. 运作情况 9
3. 盈利方式 10
二、 国内真人秀节目目前的困境 11
（一） 节目内容真实性、娱乐性把握不适，容易引起反感 11
（二） 节目模式缺乏创新，跟风严重导致审美疲劳 12
（三） 受众参与度低，难以调动观看的积极性 12
（四） 节目缺乏产业化的运作理念，很难实现衍生价值 13
（五） 节目本土化不够，难以体现中国特色 13