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摘要2000年，中国第一档真人秀节目在广东电视台首播，随即掀起了我国真人秀电视节目热播狂潮。经过学习、模仿、不断改良，真人秀节目迅速发展。真人秀节目不但丰富了电视节目内容，强化了媒体承担的文化传播功能，更满足了受众的精神文化需求。然而，随着节目之间越发激烈的竞争，我国电视真人秀节目开始呈现出“病态”的繁荣。泛娱乐化、同质化等问题严重阻碍了真人秀节目的发展进程，背离价值导向，造成观众审美疲劳。30746
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在关注真人秀节目蓬勃发展的同时，更要检讨其存在弊病。本文结合个案，首先对媒介同质化下的真人秀节目现状进行了梳理。其次，通过对其同质化表现的具体阐述，指出同质化现象对真人秀节目的影响，并进行产生原因的阐述。最后，对改善真人秀节目同质化提出建议，以期能对我国电视真人秀节目的发展作出一点贡献。
关键词 电视 真人秀节目 同质化现象
毕业论文外文摘要
Title The Theory of homogenization in the Chinese TV reality show
Abstract
The first Chinese reality show premiered on Guangdong TV at 2000 had set the world on fire. Through successive modifications, learning and following up the successful example of reality show in other countries, Chinese reality show had got immense improvement. The gloom of reality show had enriched the types of TV programs, disseminated the culture, and enriched the spiritual needs of audience. However the reality show had a diseased increase due to the fierce competition between the TV stations, the excessive entertainment, homogenization of media on the reality show had stunted its development, which also brought aesthetic fatigue to the audience.
We should not only focus on the fast development of reality show but its drawbacks. In this article, firstly, the homogenization of media on reality show was analyzed with real cases. Secondly, the reason of homogenization of media on reality show was analyzed through the introduction of its influences and expounding of its existence. Last of all, the suggestions on the future of reality show had been put forward. I hope that this article could make contributions to the development of Chinese reality show.
Keywords TV reality show homogenization
目 次
1 绪论 1
1.1 研究背景和现实意义1
1.2 研究思路与方法1
1.2.1 研究方法1
1.2.2 研究思路1
1.3 研究基本内容2
1.4 本文创新点2
2 我国电视真人秀节目发展与现状3
2.1 真人秀节目定义与同质化现象3
2.1.1 电视真人秀节目定义3
2.1.2真人秀节目同质化现象3
2.2 国外真人秀电视节目起源与引进 4
2.3 我国电视真人秀节目发展几个阶段 5
2.3.1 起步阶段5
2.3.2 发展阶段6
2.3.3 兴盛阶段6
2.3.4 转型阶段6
3 我国真人秀节目同质化的表现 8
3.1 国内各类真人秀节目同质化现象8
3.1.1 内容题材同质化8
3.1.2 节目表现形式同质化8
3.1.3 宣传营销方式同质化9
3.2 国外引进与山寨现象 9
3.3 我国真人秀节目同质化的弊端与负面影响 9
3.3.1 背离价值导向10
3.3.2 信息过剩易造成资源浪费10
3.3.3 造成观众流失11
3.3.4 易引发版权纠纷11
4 我国真人秀节目同质化产生原因 12
4.1 外国文化同质化现象影响12
4.1.1盲目引进国外真人秀节目12
4.1.2文化互相作用下的互利及媚外思想13
4.2 电视产业结构与制作队伍的弊端13