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摘要：近几年网络小说改编影视剧逐渐成为一种趋势，优秀的网络文学作品本身就有大量的粉丝基础。电视剧《琅琊榜》是由热门网络同名小说改编而来，一经播出便获得了高品质、良心剧的好口碑。 43162
电视剧《琅琊榜》以尊重原著的改编原则邀请原著作者海宴亲自参与编剧力求保证故事的通俗性和叙事张力，运用镜头将文本变成可视可听更加真实的画面，善于设置悬念吸引观众。电视剧《琅琊榜》成功的原因除了故事内容本身的魅力之外，还有在背后由侯鸿亮带领的优秀的创作团队和胡歌、刘涛等高人气实力演员的加盟。在电视剧播出过程中，积极运用网络营销宣传手段为电视剧《琅琊榜》赢得高口碑。
电视剧《琅琊榜》吸取了中国历史在发展过程中的经验教训和对政治的洞察力，从分析其成功的原因反思近几年以商业利益作为文化消费的劣质电视剧需要回归审美本质，传播中国传统的伦理道德，创作出优秀的中国电视剧。
毕业论文关键词：琅琊榜；改编；电视剧；叙事；营销宣传；
The TV series ‘Nirvana in Fire’ successful reason analysis
Abstract：In recent years, the network novel adaptation of film and television drama gradually become a trend, excellent network literature itself has a large number of fan base. TV drama ‘Nirvana in Fire’ by the popular network of the novel adapted from the same name, once aired will get a good reputation of high quality, conscience.
TV drama‘Nirvana in Fire’ to respect the original adaptation principle invited the original author Hai Yan personally involved in the screenplay and strive to ensure that the popular story and narrative tension. The use of the lens turns the visible and audible more realistic picture of the text, good at setting of suspense to attract the audience. TV drama‘Nirvana in Fire’ in addition to the reasons for the success of the story itself, there is the charm of the content itself, and behind the outstanding creative team led by Hu Ge and Hou Hongliang, Liu Tao and other high popularity strength of the actors to join. In the process of TV play, actively use the network marketing propaganda means to win the high reputation of the TV series‘Nirvana in Fire’.
TV drama‘Nirvana in Fire’ absorbs the experiences and lessons of Chinese history in the process of development and the political insight, from the analysis of the reasons for the success of reflection in recent years to commercial interests as inferior drama of the cultural consumption need to return the aesthetic essence, dissemination of Chinese traditional ethics morals, to create excellent Chinese TV series.
Key words：‘Nirvana in Fire’; Adaptation; TV play; Narrative; Marketing hype
目录
绪论 5
一、研究背景及意义 5
二、研究现状 6
一、 电视剧《琅琊榜》改编策略 7
（一） 小说《琅琊榜》深厚基础 7
（二） 尊重原著而用重视观赏性的改编策略 8
（三） 由文字符号转化成图像符号的叙事特点 9
二、 《琅琊榜》创作团队 11
（一） 选择实力演员 11
（二） 侯鸿亮金牌制作班底 12
（三） 讲究服装道具造型 12
（四） 唯美精细的画面 13