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摘要近年来，我国的电视娱乐节目产业开始高速发展，电视娱乐节目同质化现象越发显著，渐渐的导致了我国电视产业的发展停滞不前。现阶段国际上虽然已有一些成熟的解决方案，但照搬并不能解决我国电视娱乐节目同质化现象的现状。同质化现象具有双面性，电视娱乐节目同质化指的是由于对国内外成功节目的模仿，使电视娱乐节目从类型到制作方式以及过程中传递的信息基本相同，节目形式单一老套，题材也相差甚微，从而导致电视综艺节目领域出现同质化竞争。本文主要论述了我国电视娱乐节目同质化现状及对策，首先分析了课题研究的背景、意义和现状，然后结合电视娱乐节目的理论概述，从婚恋节目、竞技真人秀、喜剧真人秀和音乐秀节目四个方面论述了我国电视娱乐节目同质化的现状，然后对当前同质化的现状的原因进行了详细的分析，最后针对具体问题提出了电视娱乐节目同质化的改革对策。45867
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毕业论文关键词 娱乐节目 同质化 模仿 真人秀
毕 业 论 文 外 文 摘 要
Title A Discussion About Homogenization In China's TV Entertainment Program And Its Solution
Abstract
Recently in the past few years, the industry of TV entertainment program in our country has begun to develop very fast and TV entertainment program is showing more and more signs of homogenization , which gradually lead to a tardiness in our country's TV entertainment program development. Although there are some mature solutions internationally, they just can't be simply copyed to solve our own particular problem. Homogenization ,like a coin, has two sides .It means while we are imitating foreign successful TV programs, we are tend to copy everything ,from mold to creation methond, even opinions,all is in conventional patterns, nothing so different. This kind of circumstance, results in homogenization competition in TV entertainment program area. This article mainly discussd the condition and countermeasure of TV entertainment program homogenization in our country. First of all, it analyzed the background, meaning and condition of this research project. Secondly ,it explained the condition we talked about above in four aspects combining the theory of TV entertainment program: marriage program, competing reality show, comedy reality show and musical show. Thirdly, it gave a detaild analyzing of the reasons behind such condition. Finally, targeted on specific problems, it put forward an opinion of how to solve them.
Keywords entertainment program homogenization imitation reality show
目 次
1 绪论…1
1.1 研究背景及意义…1
1.2 研究现状…2
1.3 本文创新点4
2 我国电视娱乐节目定义与特点5
2.1 电视娱乐节目定义…5
2.2 我国电视娱乐节目特点5
3 我国电视娱乐节目的同质化现状…7
3.1 婚恋节目现状…7
3.2 竞技真人秀节目现状7
3.3 喜剧真人秀节目现状…7
3.4 音乐真人秀节目现状…8
4 电视娱乐节目同质化现象产生的原因9
4.1 创新管理机制不健全…9
4.2 版权意识低下9
4.3 市场环境下收视率的竞争…9
4.4 原创性人才缺乏10
5 我国电视娱乐节目同质化的应对策略11
5.1 整合资源，打造品牌…11