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摘要：探究钢琴文化在国内与国外的发展，这样有利于揭示了钢琴艺术在不同时期不同地点的发展的一路历程，并提炼其在创作思文、演奏技术、理论基础等方面的独特性，从而推动世界钢琴文化的发展。以及不同的品牌的钢琴文化的简介与性能，工艺等不同，让钢琴爱好者与消费者从而更好的去了解并挑选好最适应他们的钢琴品牌。钢琴这类乐器作为一个为人们提供艺术与交流信息的特殊“舞台”，在品牌形象传达的范畴中已经显现了其重要的地位性。通过个人才艺展示的展示，在这里钢琴不仅起到如何帮助品牌形象的重塑，如何积极调动受众的生理及心理反应，将信息传递出去，这是钢琴文化诠释出精彩人生的实现的意义与价值。10777
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钢琴一路的文化流传是让不同品牌的文化及精神得到再一次的体现和发扬，不仅能够使品牌的价值得到提升，随着品牌化发展越来越普遍的现状，商业展示成为了企业品牌形象推广的一种手段，但是常规的商业展示中所要达到的利益及市场效果并不能传递应有的文化信息从而帮助品牌形象的重塑。
本次毕业论文通过对不同钢琴文化传达的方式、强调展示钢琴中不同品牌形象的重要性与区别性，论述其存在的意义这三个方面来展开讨论，并且结合“精彩人生”这个词打开人们对手中的器乐的爱好与兴趣的培养。
关键词：钢琴历史文化、品牌形象、多样化选择
Remodeling of the show the piano culture
Abstract: Research on the development of piano culture at home and abroad, so as to reveal the piano art in a way of development in different places in different periods, and refine the creative thinking, play the unique technology, as well as theoretical basis, so as to promote the development of the world piano culture.And the introduction and performance of different brands of piano culture, technology, make the piano enthusiasts and consumers in order to have a better understanding and a good selection of the best fit for their piano brand. Piano such instruments as a special "stage" of art and the exchange of information for people, in the brand to convey the image of the category has shown its important status. Display through the inpidual talent show, here not only to reshape the piano to help the brand image, how to mobilize the physiological and psychological reaction of audience, to transfer the information out, and it is the piano culture interpretation of the meaning and value of life.
The piano a road of cultural spread is let the culture and spirit of different brands of reflected again and carry forward, can not only make the value of brand promotion, the brand development of increasingly common status, become a means of corporate brand image to promote the commercial display, remodeling but to achieve the conventional business show interest and market effect and can not transfer the cultural information to help the brand image.
This article through to convey different cultural ways, piano highlight the importance and the difference of different brand image in the piano, discusses the three aspects of its significance to discuss, and the combination of the word "wonderful life" open people opponent of the instrumental hobbies and interest cultivation.
Keywords: Piano history culture, brand image, persification
目录
引言 4
一、绪论 4
（一）研究的目的与意义 4
（二）国内外研究的背景及发展 4
（三）论文采用的研究方法与手段 4
二、国内外不同钢琴品牌的简介以及钢琴的分类 5
（一）钢琴品牌的简介 5
1. 1.国内钢琴品牌 5