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摘要： Flash软件是一款优秀的动画设计软件。它是一款交互式动画设计工具，用它可以很好的将动画、视频、图片、音效等融合在一起，来制作出高品质的动态效果。随着人们消费能力的上升，越来越多的人开始重视广告的宣传。在广告发展中，简单的静态广告已经不能满足客户的需求，因此，在考察了众多的广告形式之后，又结合了传统广告的制作、创意等情况，在未来的广告形式中，flash动画广告将大有可为。34302
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本次毕业设计从分析和制作flash广告入手，制作出“正天丸药品”的广告宣传片。世界卫生组织将严重偏头痛定义为最致残的慢性疾病之一，头痛会大大降低患者的生活质量，提高患心脑血管疾病、消化系统疾病和心理疾病的风险。正天丸能有效疏风活血，养血平肝，通络止痛。因此，本论文主要来分析Flash动画的现况与发展，并将“正天丸”广告片的设计过程、步骤、结果体现出来，包括主场景的设计、动画的设计、音效的配合等。从动画交互中体会到新的广告形式。
毕业论文关键词： Flash；广告；动画；
“Zhengtianwan”pill advertisement design and production
Abstract: Flash is an excellent animation design software. It is an interactive animation design tool, it can be a very good animation, video, pictures, sound together, to produce high quality dynamic effect. With the rise of people's consumption, more and more enterprises begin to pay attention to advertising. In the development of advertising, simple static advertising has been unable to meet the needs of customers, therefore, in the study of many forms of advertising, combined with the production of traditional advertising, creative and so on, I think in the future in the form of advertising, flash ads will have a brilliant future.
I graduated from the design and fabrication of flash starting from the analysis of advertising, to design "zhengtianwan" ads. Who will be defined as chronic diseases are the most severe migraine headache disability, will greatly reduce the quality of life of patients, increase the risk of cardiovascular and cerebrovascular diseases, digestive system diseases and mental illness. Zhengtian pill can effectively dispelling wind and activating blood, nourishing liver. Therefore, this paper mainly analyzes the present status and development of Flash animation, and the "days" ad design process, steps, results reflected, including the main scene design, animation design, sound coordination etc. From the interactive animation in the experience of new forms of advertising.
Keywords: Flash; advertisement; animation
目录
摘要 i
Abstract i
目录 iii
1 绪论 1
1.1 课题概述 1
1.2 使用工具 1
1.2.1 Flash 1
1.2.2 Photoshop 2
1.2.3 GoldWave 3
1.3 FLASH概述 3
1.4 FLASH的发展历史 4
1.5 FLASH的特点和优势 4
1.6 FLASH的发展方向与前景 5
2 分析 6
2.1 广告的发展 6
2.2 课题的背景与意义 8
2.3 课题的基本内容 8
2.4 课题的重点和难点 10
2.4.1 重点 10
2.4.2 难点 11
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