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市场营销消费者行为文献综述和参考文献(2)

时间:2020-01-02 20:42来源:毕业论文
[15]Nicosia. Sociology and the study of consumers[J].Journal of Advertising Research,1963(3):21-27 [16] Walters,C.G.and G.W.Paul.Consumer Behavior:an Intergrated Framework [M]. Homewood, Richard Irwin

[15]Nicosia. Sociology and the study of consumers[J].Journal of Advertising Research,1963(3):21-27

[16] Walters,C.G.and G.W.Paul.Consumer Behavior:an Intergrated Framework

[M]. Homewood, Richard Irwin Incorporation,1970

[17] 朱婧.智能手机消费者行为研究[D].成都:西南财经大学,2005,8

[18] Williams,T.G.Consumer Behavior Fundamental and Strategies[M].

St.Paul Mininberg:west Publishing Corporation.1982:5

[19] 刘怡杏.大学生 3G 手机购买决策影响因素实证研究[D].成都:西南交通大学,2010,5


市场营销消费者行为文献综述和参考文献(2):http://www.751com.cn/wenxian/lunwen_44445.html
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