[10]叶昱星.基于社会化媒体的虚拟品牌社群价值对品牌忠诚影响的实证研究[D].杭州: 杭州电子科技大学,2013:19-20.
[11]E・ Jerome McCarthy. Basic Marketing: A Managerial Approach(Sixth ed.)[M]. New York: Richard. Irwin,Inc,1978:36.
[12]Bressler S.E. Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk and Increase Customer Loyalty[C]. New York: McGraw-Hill,2000:231-236.
虚拟社群营销文献综述和参考文献(2):http://www.751com.cn/wenxian/lunwen_74130.html