摘要：益智类节目作为一档集知识性和娱乐性为一体的节目类型，对知识的传播和电视品牌的塑造有着重要作用，不仅供人们在生活娱乐时消遣还可以增加知识的积累。但如今，有些益智类节目存在一些缺乏个性、模仿严重、知识性削弱、博彩化的问题，益智类节目的发展方式急待更新。本论文从分析目前益智类节目成功的原因入手，结合《一站到底》的成功案例，总结节目成功的经验，找到存在的问题，以此找出节目发展的关键点和突破口，提出益智类节目更好发展的策略。希望通过发展和创新来加强益智类节目的娱乐功能，形成自身特色和优势，加强自身竞争力，实现益智类节目的可持续发展。
关键词：益智类节目；发展；《一站到底》；策略5047
Analysis on the development strategy of intelligence-competing TV program
- Take stay to the end as an example
Abstract: As one type of program integrating knowledge and entertainment, intelligence-competing TV program plays an important role in diffusion of knowledge and building of TV brand. Intelligence-competing TV program not only provides entertainment for people but also increases knowledge accumulation of people. However, there are some problems existing in intelligence-competing TV program, such as lacking personality, serious imitation, weakened knowledge and gambling. So it is necessary to improve the development strategy of intelligence-competing TV program. Starting from analyzing success causes of current intelligence-competing TV program, this paper summarized success experience from stay to the end, and found out existing problems in such program. The purpose of this paper was to identify key points and breakthrough for development of intelligence-competing TV program and to put forward development strategy for improvement of such program. The author hoped to enhance the entertainment function of intelligence-competing TV program through development and innovation, form its own characteristics and advantages, enhance their competitiveness, and achieve sustainable development in game show.
Key words: intelligence-competing TV program; developing; stay to the end; strategy
目 录
摘 要 1
Abstract 1
一、益智类节目概述 2
(一)益智类节目的起源和现状 2
(二)益智类节目的特点 2
二、益智类节目成功的原因 3
(一)科学的节目定位 3
(二)创新的节目形式 3
(三)平民化、广泛化的节目内容 4
(四)别具一格的主持方式 5
三、益智类节目存在的问题 6
(一)缺乏个性、模仿现象严重 6
(二)内容匮乏、知识性削弱 6
(三)奖品额度竞争、节目出现博彩化 7
四、益智类节目提升的策略 7
(一)突破节目形式、注入新内容元素 7
(二)科学合理设计题目、增加知识趣性 8
(三)把握奖品设置、引导正确价值观 8
(四)完善节目研发机制、加大宣传力度 9
参考文献 10
浅析益智类节目发展的策略毕业论文——以《一站到底》为例
一、益智类节目概述
益智类节目是电视娱乐节目的一种，主要是通过设置有游戏性的环节来进行各类知识问答的节目。它是由海外引进并加入中国化元素的新节目类型，近年来已经成为电视节目的重要组成部分之一。 浅析益智类节目发展的策略研究:http://www.751com.cn/xinwen/lunwen_1919.html