基于弹幕视频技术下的校园廉洁广告创意设计研究摘 要随着“弹幕”这一概念的引进，国内弹幕视频这一新兴视频技术也开始慢慢进入人们的视野。“Acfun”、“Bilibili”、“豆泡”等弹幕视频网站的出现，体现出弹幕视频正在高速的发展，其受众也越来越多。弹幕视频是一种高速分享交互视频，它除了在电影、电视、游戏等方面有所创新之外，还在广告创意上也有所应用。弹幕视频技术的即时反馈、互动性强等特点，改变了传统广告传播的模式，缩短了受众间的距离。校园廉洁文化是社会主义先进文化的重要组成部分，宣传学习校园廉洁文化不仅仅是当前反腐倡廉工作的迫切需要，也是深入推进社会主义政治文明和精神文明发展的必然要求。但是校园廉洁文化依然存在着反馈延时、宣传效果不佳等问题，因此笔者引进弹幕视频技术，利用其优点补足校园廉洁文化宣传教育的不足之处。笔者拟通过文献研究法、个案分析法等方法对弹幕技术进行分析，找出了弹幕视频技术的优点，并分析校园廉洁广告宣传教育的进程和不足，结合弹幕视频技术和校园廉洁文化内容，构建出网站、电视、手机三位一体的弹幕视频广告宣传系统，并对其加以可行性分析，解决传统校园廉洁文化宣传弊端，也对未来的广告创意设计与发展提出些许展望。34107
毕业论文关键词：弹幕视频技术；交互广告；校园廉洁文化
Abstract With the introduction of the concept of "barrage", domestic barrage video this emerging video technology also started slowly into people's horizons. "Acfun", "Bilibili", "bean bubble barrage" the emergence of video website, manifests the barrage video is the development of high speed, the audience is more and more. Barrage video share is a high-speed interactive video, it besides innovation in such aspects as movies, TV, games, and also to have the application in advertising creative. Barrage of video technology characteristics of instant feedback and interaction, changed the traditional mode of advertising communication, shorten the distance between the audience. Clean campus culture is an important part of advanced socialist culture, promote learning campus clean culture is not only the urgent needs of the current anti-corruption work, and further promoting the development of the socialist political civilization and spiritual civilization. Probity culture still exist feedback delay, bad publicity and other issues, so the author introduced the barrage video technology, the use of its advantages make up the deficiency in campus honest cultural propaganda and education. The author proposed by methods such as literature research, questionnaire survey method to analyze barrage technology, finding out the barrage of video technology advantages, and analyze the campus clean process and disadvantages of advertising education, combining with the barrage video technology and clean campus cultural content, build a website, television, mobile phone of the trinity of barrage video advertising system, and its feasibility analysis, solve the traditional probity culture propaganda, advertising creative design and development for the future also puts forward some prospects.
Keywords: Barrage video technology；Interactive advertising；The campus culture of integrity
目 录
摘 要.1
Abstract.2
第一章 绪 论.6
第一节 研究缘起.6
一 研究技术源起.6
二 研究内容源起.7
第二节 研究对象、范围与方法8
一 研究对象.8
二 研究范围.8
三 研究方法.9 基于弹幕视频技术下的校园廉洁广告创意设计研究:http://www.751com.cn/xinwen/lunwen_31521.html