1.1 Research Questions

This thesis is a research on the analysis of the marketing strategy of FD Brother near colleges in Xuzhou. The following questions will be discussed:

    1)Did the customer service FD Brother provides make any difference?

    2)Is there any risk or threat and what may be a solution?

    In order to clarify the effects of customer service, the author accumulated relevant information by interview and questionnaire. The former is meant to gather the internal information while the latter is designed to collect data from the public, thus the comparison can be made and discussed accordingly.

1.2 Thesis Structure

    The essay will focus on its special marketing strategy. Common principles of marketing analysis will be applied in the article, at the same time, the feedback or the attitudes of consumers is valued, too. 

The main part of the thesis is pided into four sections. Chapter one introduces the main problems of the current garments market and the concept of customer service. Then, the methodology applied in the thesis to help collecting relevant sources will be clarified, in which the subject of the research is clarified and the methods of collecting data are listed. To better understand the current situation, marketing environment, including Microenvironment and Macroenvironent, is to be discussed in chapter two. In chapter three, basic information from the company itself will be analyzed. Classic ways of analyzing marketing strategy, theory of 4Ps and SWOT analysis will take large part to make the effects of customer service clear. At last, there is the conclusion consisting of results of the research and the limitation of current study in chapter four.