Abstract Admittedly, the wine exists everywhere in people's lives, from simple family dinner to a large party .At the same time, there is no any kind of beverage, like wine, which can be deeply enjoyed by people of different races, different colors, different nationality, and different customs. Chinese and Westerns both liked wine, however, the differences between Chinese and Western cultures created different angles of Chinese and Westerners enjoying wine, which also extends out all sorts of different Chinese and western wine culture. This paper analyzes the difference of the origin of wine, kinds of wine and drinking etiquette from the transcultural perspective, to help people understand the difference of wine culture between China and the West and promote transcultural communication.54816

Key words   China and the West; wine culture; drinking etiquette

摘要不可否认，酒在人们的生活中无处不在，从简单的家庭宴会，到大型的聚会聚餐，与此同时，也没有任何一种饮料，能够像酒一样深受不同人种、不同肤色、不同国籍、不同习俗的人们的普遍喜爱。中西方虽然同样都很喜欢酒，但由于中西方的地理环境、思维方式和价值观的不同，造成了中西方酒文化的种种不同。本论文从跨文化交际的角度分析酒的起源、酒的种类和饮酒礼仪，旨在帮助人们理解中西方酒文化差异，促进跨文化交流。

毕业论文关键词：中西方；酒文化；饮酒礼仪 

Contents

1. Introduction 4

2. Literature Review 2

2.1 The Background of the Study 2

2.2 The Current Study of the Difference of Wine Culture between China and the West 2

3. Difference of Wine Culture between China and the West 3

3.1 Origin of Wine in China and the West 3

3. 2 Kinds of Wine 4

3.3 Drinking Etiquette 7

4. Reasons for the Difference of Wine Culture between China and the West 9

4.1 Difference of Geographical Environment 9

4.2 Difference in People’s Way of Thinking in China and the West 10

4.3 Difference of Chinese Values and Western Values 11

5. Conclusion 12

Works Cited 13

1. Introduction

With the development of history, wine has become an integral part of human lives. Wine’s connotation is fire but exists in the form of water. Since ancient times, water and fire are incompatible, except in the wine. Not only the Wine can dampen the hearts of sorrow, but also ignite the inner fire. Wine, like blood, flow in every ethnic culture. In Chinese culture, the wine is as cultural consumer goods. In the family and friends gathering, drinking the wine can create promote feelings. In the eyes of Westerners, the wine is a special art, which has charm and life. Westerners will naturally love it, drink it, and appreciate it in heart when they face this fascinating art, which is full of the sanctity and life. It can be said, wine has penetrated into all aspects of social life, including politics, economics, literature, art, food, health, etc. 

Because of the long history of wine, wine culture along with the formation of it has a long history. Whether in ancient and today, China or the West, wine culture plays an important role in understanding of human culture. Overall, the Chinese wine culture is with the Brew master temperament, while Western culture is rich in one kind of wine Dionysus spirit. Chinese wine culture is like a detached Brew master, in pursuit of a desire to forget the wine realm, while Western wine culture is like a mad drunken Bacchus, in pursuit of a realm of indulgence using alcohol. 从跨文化角度浅析中西方酒文化差异:http://www.751com.cn/yingyu/lunwen_59045.html