This study talks about the difference of wine culture between China and the West through several aspects of the comparison of the origin of the wine, the types of wine and drinking etiquette. It can help people get to know more about Chinese and Western culture, and also help people make transcultural communication successfully.

2. Literature Review

2.1 The Background of the Study

Most of the former scholars have studied on the difference of wine culture between China and the West, but lots of research on the natural properties of wine and social properties of wine, such as dinking vessel and drinking manner. In the west, cultural studies are almost around these two aspects, such as the study of wine tasting and table manners. As we all know, when wine appears, the wine culture also produces at the same time. Wine culture is an important role in people's social life and there are a lot of studies of wine culture. So the study of the difference of wine culture between China and the West is common and important.