摘要本选题以鬼神图腾为元素，以陶瓷为载体，对于传统的图腾进行继承和发扬，并且加入一些现代元素，融合新时期的审美要求。
具体的设计经历市场调查研究、产品定位、logo设计、图形设计、包装盒结构设计、周边设计、海报设计、总结等几个过程。通过市场调查研究，进过对比不同风格的瓷器系列包装，确定产品定位为时尚艺用图腾瓷器品牌，从而展开一系列的设计。
Logo和图形的设计，借鉴传统少数民族服饰的几何装饰纹样以及传统鬼神图腾，从造型和色彩配置两个主要内容出发，提取精要、反复修改，融合了传统纹样，时尚元素、形成符合现代审美的设计。包装盒结构设计，从尽可能做到保护瓷器和方便拿取出发，围绕展开图形和结构的设计。周边设计则从符合整体包装视觉形象，进行一系列的延展设计。海报设计则从传统与现代的交集，为创意构思过程展开设计。21653
毕业论文关键词 传统鬼神图腾，艺用陶瓷，现代美感。
"The intersection of tradition and modernity."
- Traditional Totem Series Package Design Description
Summary
The topics to totem spirits as elements to ceramics as a carrier for the traditional totem inherit and carry forward, and adding some modern elements, the integration of the new era of aesthetic requirements.
Specific design experience market research , product positioning , logo design, graphic design , packaging design, peripheral design, poster design, summarize , and several other processes. Through market research , into the comparison of different styles of porcelain series packaging, determine product positioning for fashion arts totem porcelain brand , which launched a series of designs.
Logo and graphic design , drawing on the traditional costumes of ethnic minorities and traditional geometric decorative patterns totem spirits , configuration, shape and color from the two main components of view, extracting the essence , repeatedly modified , a blend of traditional patterns, fashion elements , formed in line with the modern aesthetic design. Packaging design, do as much as possible to protect from porcelain and easy to pick up starting around expanded graphics and structural design. Designed to meet the overall package from the surrounding visual image , a series of extended design . Poster design from the intersection of tradition and modernity , to commence the design of idea .
Keyword
Traditional totem spirits , ceramic arts , modern aesthetic.
目录
摘要2
引言5
一.设计定位.5
1.1市场调查研究5
1.2产品定位6
二.设计展开.7
2.1LOGO设计7
2.2图形设计8
2.3包装盒结构设计.10
2.4周边设计12
2.5海报设计12
三．总结.13
谢辞.13
参考文献.14
将中国图腾重新挖掘探索，越来越多的图腾纹样被用到生活当中，这不仅是让图腾文化更加深入人们心中的契机，也是向世界展示中国文化魅力的载体。目前市场上主要通过对图腾的直接运用，缺少对图腾元素的提炼、加工和一定的艺术处理。
“传统与现代的交集”， 将传统鬼神图腾和时尚元素进行整合 ，以陶瓷为载体，传承、表现和运用，对于传统的鬼神图腾进行继承和发扬。 融合新时期的审美要求对传统鬼神图腾纹样在陶瓷中的设计。除去运输和防震等结构考虑，设计力求精简，色彩绚丽的效果，外包装采用开天窗，镂空等形式，给人形式的多样性。 传统鬼神图腾系列包装设计说明+文献综述:http://www.751com.cn/yishu/lunwen_13963.html