摘要本课题以江苏省文化创意产品设计为出发点，通过广泛的市场调研，对日本、台湾两地优秀案例进行重点分析，明确了当下文创产品对于传统文化的设计要求与文化诉求，为文创产品开发指明了方向。在设计实践中，以南京为例，探索如何合理利用我国得天独厚的传统文化元素，在传统与现代之间寻找一个平衡点，重拾“中国风”的古典之美。28835
此外，本课题创造性地运用艺术的内在相通性，从诗歌艺术中寻找设计灵感，将诗画艺术与设计相互贯通，借鉴其中元素的选择与布局形式，把诗歌抽象的视觉效果在产品中具体化。在方案探索过程中，笔者使用元素的提取与抽象这一方法，不断进行精炼，将传统文化元素与现代产品设计进行结合，摸索出了一套独特的文创产品设计方法。
关键词 文创 传统与现代 抽象 诗歌艺术
毕业设计说明书（毕业论文）外文摘要
Title The cultural and creative product design of
Jiangsu Province —— Nanjing as an Example
Abstract
This project starts with the cultural and creative product design in Jiangsu Province, and gives selective analysis on two outstanding cases, Japan and Taiwan, after extensive research of market situation. This subject clarifies the design requirements and cultural aspirations of traditional culture desired by the current cultural and creative product, pointing out the right direction for the development of the cultural and creative product. In practice, taking Nanjing as an example, after the exploration on how to rationally take advantage of the unique elements of traditional culture, the balance can be found between the traditional and the modern, restoring the classical beauty in "Chinese style".
In addition, this subject creatively takes the internal communications in art into consideration, seeking inspiration from the poetry. This subject refers to the methods of choosing elements and layout, in which the abstract visual effects in poetry are embodied in the product. When searching for the perfect solution, the method of extracting and abstracting elements I use got constantly refined. Combining the traditional cultural elements and modern product designs, I figure out a unique solution of designing cultural and creative product.
Keywords Cultural and creative Traditional and modern AbstractPoetry and art
目 次
1 绪论 1
1.1 课题简介 1
1.2 设计目标 1
1.3 设计研究程序 1
2 课题剖析 2
2.1 江苏省文创产业发展情况及市场现状 2
2.2 优秀案例分析 3
2.3 调研总结 5
2.3.1文创产品中传统与现代之间的平衡点 5
2.3.2 设计方法确定 6
3 设计开展 7
3.1 设计调研 7
3.2 设计主题——“一景一画” 7
4方案探索 9
4.1 主题方案一之秦淮河 9
4.1.1 元素的提取与抽象 9
4.1.2 方案改进 10
4.1.3 效果渲染 12
4.1.4 细节说明 13
4.2 主题方案二之梅花山 14
4.2.1元素的提取与抽象 15
4.2.2 方案改进 16
4.2.3 效果渲染 18
4.2.4 细节说明 19
5 材料与工艺 20
5.1 材料的文化符号与情感传达 20
5.2 材料调研与选材 20
5.3模型加工 22
结论 24 江苏文化创意产品设计+文献综述:http://www.751com.cn/yishu/lunwen_23827.html