摘要该课题是公司委托的实际项目，所有的前期调研中期制作和后期调整及最后的成品都以符合市场运营规律为前提，以消费者的角度看待产品本身，该项目设计任务量非常庞大，从前期到完成共耗时近4个月，经过反复修改和调整，最终才确定方案。30229
论文阐述了当今社会经济条件下旅游纪念品的市场现状，并详细分析了南京博物院现有产品的优缺点，从而引出互动体验的概念，并将这一概念运用到纪念产品上，引导读者从互动体验的三个层次对国内外旅游纪念品进行分类。
论文的主题部分介绍了我对原有产品的体验和评估，同时做出设计定位分析，然后是对馆藏文物图案的提取和前期产品的制作流程，后期对产品的调整和完善，对产品包装的设计和调整，对同类产品开发的可能性做出评估。
论文的最后探究了产品相关展示类应用物的开发设计。
关键词旅游纪念品 互动体验 定位分析 开发设计
毕业论文外文摘要
Title Nanjing Museum souvenir design interactive experience
Abstract
The subject is the company commissioned by the actual project, finished products with all previous research mid production and post adjustment and final are to comply with the rules of market operation as the premise, look at the product itself to the consumer's point of view, the project design tasks of the very large, from the early to the completion of a total cost of about four months, after repeated revisions and adjustments, before deciding on the final solution.
Paper under the current social and economic conditions of tourism souvenirs market situation, and a detailed analysis of the advantages and disadvantages of the existing products, the Nanjing Museum, which leads to the interactive experience of concept and the concept applied to the mark on the products, guide the reader from the interactive experience of three levels of domestic and foreign tourism souvenirs are classified.
to product packaging design and adjustment, the development of similar products in the possibility of evaluated.
At the end of this paper explores the product development and design related exhibition application materials.
Keywords ：Souvenirs Interactive experience Location analysis Development and design
目 次
1 引言 1
1．1 课题简介 1
1．2 课题研究背景1
1．3 课题设计意义1
2 旅游纪念品国内外研究现状分析3
2.1 国内外旅游纪念品行业现状 3
2.2 旅游纪念品在中国的发展趋势 4
2.3 国内外优秀纪念品赏析 4
2.4 南京博物院现有纪念品调研 7
3 互动体验概念 8
3．1 互动体验概念的定义 8
3．2 国内外旅游纪念品在互动体验概念下的分类及效果分析 8
4 毕业设计思路与制作流程 10
4．1 体验同类产品分析产品优缺点 10
4. 2 设计定位分析11
4．3 提取文物图案绘制模板 12
4．4 制作初期产品并修正弊端 13
4．5 后期完善及系列产品开发 15
4．6 产品包装设计 17
5 产品开发评测 22
5．1 毕业设计产品开发评测22
5．2 同类产品开发可行性报告22
结论 23 南京博物院互动体验纪念品设计:http://www.751com.cn/yishu/lunwen_25848.html