在现代的很多产品包装上，很多商家也已经慢慢不再把重点放在产品的保护上，而更多的则是在于产品的外观设计意义和色彩搭配上，产品的包装在另一个层面上就像是商家的另一种无言的广告，和代名词。如运用的好的则可以让消费者印象深刻，既起到了促销作用又能让设计美观给消费者更好的传达商品的意义及信息。巧克力的外包装现在越来越趋向于奢华和富贵的华丽包装，也因此在价格上更是因其包装而不断攀升。
现代插画在功能方面与以往的传统插画有很大的不同。现代插画的主要服务对象是商品的包装设计，插画就是要将其所承载商品的艺术美感传递给消费者，使人们在正确接收和校对符合自我信息，之后使其在感受商品的艺术美的同时产生购买的欲望。
插画在包装设计领域很多具有巨大的商业价值，插画运用于商品的包装设计上具有形象直观和富有美的感染力的特点，成为现代包装设计中一种重要的视觉传达形式，在消费者的视觉审美中占据了不可替代的作用，成为运用领域最广泛的一种包装设计符号。电脑、数码产品的出现对插画在商品包装设计领域起到了巨大的推动作用，大量风格迥异的插画获得了巨大的进展空间，成为引领商品潮流的时尚宠儿。现在插画的运用以单一、静态的载体扩展到多文、动态的实体中，这种转变让插画的包装设计成为一种多载体的商业元素和艺术符号。
关键词：巧克力包装，现代插画，趣
On The Art Of Illustration In The Aesthetic Taste Of Chocolate Packaging
In many modern product packaging, many businesses have also slowly no longer focus on the protection of products, but more is that the appearance of the product design and color matching, product packaging and on another level it's just another dumb advertisers, and the pronoun. Such as the use of good, can let the consumer impression, not only to play a promotion role and can make beautiful design to convey meaning and information consumers better. Packaging packaging chocolate now tend to become more and more luxury and riches and honour, so the price is rising because of its packaging.
Modern illustration in the function and the traditional illustration is very different. The main service object of modern illustration is the product packaging design, illustration is to make the transmission of commodity aesthetics to consumers, so that people with self information in the received correctly and proofreading, make its have the desire to buy goods in feelings of beauty and simultaneously.
Illustration in packaging design has a lot of great commercial value, packaging design illustration used in commodities has vivid and rich aesthetic appeal of the characteristics of modern packaging design, has become an important form of visual communication, the consumer's visual aesthetic occupies an irreplaceable role, as the use of a the most widely in the field of packaging design symbol. Computer, digital products appear to the illustration in the design field of commodity packaging plays a great role in promoting, lots of different styles of illustration of gains huge space, become a leading commercial fashion darling. Now illustration using carrier single, static extended to multidimensional, dynamic entities, this change makes packaging design illustration has become a commercial elements and artistic symbol vector.
Keywords: Chocolate packaging, Modern illustration, Taste
目录
摘要 i
Abstract ii
目录 iii
1 绪论 1
2 插画在国内外的发展 1
3 在包装上的运用和商业插画的优势 1
3.1 抽象图形的运用 2 论巧克力包装中插画艺术的审美情趣:http://www.751com.cn/yishu/lunwen_553.html