摘要如今餐巾纸是人们日常生活所不可缺少的日常用品，不管在任何地方外出或者在家里都会用到不同形式的餐巾纸。但是市面上的餐巾纸都是相似的样式，而且随着人们对餐巾纸的依赖，生产量与购买量一直很高。所以我想如果能把再利用实施到餐巾纸包装上来，应该会减少一部分污染增加很大的创新使消费者觉得更有趣，用途会超越餐巾纸本身。

小孩是最能经常用到餐巾纸的人群之一，透过人群观察性格，他们是一群非常活泼并且对小动物感兴趣的人群，所以在产品定位选用了三种明亮的颜色，并且选用了“狗”的外形，使小孩子们用完纸可以不用随意丢掉并且折出有趣的立体图形。57344

包装的设计上尽可能少的用到粘合方式来连接，更方便于人们拆开再利用。将不同的设计方式结合，用到本身的元素并且将元素提炼出符合美感的线条、色块。让包装不仅展现出儿童的趣性也能充分地体现出设计感。

毕业论文关键词餐巾纸，再利用，趣

Napkin packing and reuse design To study the design process that can make the packaging more interesting.

Abstract  Now the paper napkin is indispensable to people's daily life, daily necessities, no matter in any place out or at home will use different forms of paper napkin. But paper napkin on the market are similar style, and with people's dependency on a napkin, production and purchase quantity has been very high. So I think if we can reuse implementation to packaging paper napkin, should will reduce pollution increased a lot of innovation so that consumers feel more interesting. Use beyond the napkin.

Child is the most frequently used one of the populations of the napkin, through the crowd to observe the character, they are a very lively and interested in small animal populations, so product positioning in the selected three kinds of bright colors, and select the "dog" shape, enable children to finish the paper can not arbitrarily discarded and folded interesting three-dimensional graphics.

The design of the packaging as little as possible to use bonding to connect, more convenient for people to open and reuse. Combining different design elements, and the element itself is used to extract with aesthetic lines, color. Let the packaging not only show the children's fun can fully reflect the design sense.

Key words Napkin, Recycle, Interest

目录

摘要2

引言4

一.设计定位..4

 1.1市场调查研究4

 1.2品牌与包装分析.5

 1.3产品定位.6

 1.4目标人群定位7

二.设计展开..7

 2.1 LOGO设计..7

 2.2图形设计9

 2.3包装结构设计.10

 2.4周边设计..11

 2.5海报设计..11

 2.6最终设计成果.12                                                     

三．总结.12

谢辞..13

参考文献.13

引言餐巾纸作为最亲近人的生活并且必不可少的日用品，其每日的产量销量都非常的惊人，不由得让我想到用完的餐巾纸包装的浪费程度，如果设计一款可回收再利用的餐巾纸包装时对环保做了很大的贡献，即使微乎其微但是巨大的产量的百分之一能够节约也是很惊人的一个数字。让人们欣然的购买可再利用包装的餐巾纸不仅利用人们的环保意识，添加趣的性质可以让人们更加乐意、开心的选择可再利用包装的餐巾纸。一个符合社会发展积极有意义的课题是很值得深入研究并制作出来的。

   第一章 设计定位源1自37518.论~文'网·www.751com.cn 餐巾纸包装及再利用设计:http://www.751com.cn/yishu/lunwen_62068.html