浅谈DOTS家居品牌包装

摘要：美好的家居生活中，家居产品在其中扮演了重要的角色。我想提供一套专门为年轻女性设计的 DOTS 家居品牌，通过这个家居品牌，增添她们的幸福感，提升她们的生活情趣。为吸引年轻女性的购买欲望，该品牌的设计基调是萌趣可爱，品牌的理念是“舒适、温馨、愉快”。品牌标志为“DOTS”，意为“点”，含义是为忙碌的工作生活画上句号，放轻松来拥抱美好的休闲时光。包装插图上以两个小怪物为主要萌物形象进行衍生设计，给人以萌趣活泼的感觉，使人看到心情愉悦。两个小怪物的形象在不同产品包装上呈现不同的姿态，将卖萌进行到底，搭配小清新格调的糖果色设计，激发满满的少女心。在结构方面多以开窗式设计，以便消费者可以直接触摸到产品，直观地了解产品。66341

毕业论文关键词： DOTS，家居，萌，愉快，舒适。

Study on DOTS Home Brand Packaging Design

Abstract：Home products have played an important role in our wonderful home life. I would like to provide a set of home products brand specifically designed for young women called DOTS. Through this home brand, they can add their sense of happiness and enhance the pleasures of their life. In order to attract young women's desire to buy this, the brand's design tone is loveliness, and the brand's philosophy is "Comfort, Sweet, Happiness." Brand logo is called "DOTS", meaning "Point". People can draw a full stop for their busy working life, keep relax to embrace the beautiful leisure time. Packaging illustrations are two small monsters as the main image of the derivative design, which giving people a fun and lively feeling, and also making them feel happy. Two small monsters present different gestures in different product packaging. The packaging use candy color to stimulate the full of girls’ heart. I use many windowed design in my packaging structure, so that consumers can directly touch the products and intuitively see the products.

Keywords：DOTS, Home, Loveliness, Happiness, Comfort.

一、序言 1

二、同类产品调研 1

（一）市场调查研究 1

（二）品牌与包装分析 1

（三） “ DOTS ”品牌定位 2

三、设计展开 3

（一）品牌 LOG O 3

（二）图形设计 4

1 、手机壳包装图形设计 5

2 、珊瑚绒毛巾袜包装图形设计 5

3 、马克杯包装图形设计 6

4 、帆布袋包装图形设计 6

5 、休闲毯包装图形设计 7

6 、艺术抱枕包装图形设计 7

（三）版式设计 7

（四）配色设计浅谈DOTS家居品牌包装:http://www.751com.cn/yishu/lunwen_74242.html