摘要随着3D技术的发展与网络购物的普及，人们对服装网购的整个过程有了更高的要求，希望改变传统网购模式中无法试穿的情况，因而3D试衣技术开始应用于服装网购。通过3D试衣技术，人们可以全方位地看到自己试穿的立体效果并任意搭配。本文在简单介绍3D试衣技术的基础上，首先分析了3D试衣技术在服装网购中应用的国内外现状。其次，从四个不同角度剖析出在我国将3D试衣技术运用于服装网购是可行的并从软硬件两个方面阐述了其适用的条件。接着，分析其带来的优势和存在的问题。最后，提出了在服装网购中推广3D试衣技术的创新性营销策略，即个性定制、灵活的定价策略、线上线下营销和体验营销。这对我国3D试衣技术企业的设计推广有较大的参考意义。43343

毕业论文关键词：3D试衣技术；服装网购；应用；营销策略

Analysis of 3D Fitting Technology in the Clothing Online Shopping and Marketing Strategy 

Abstract

With the development of 3D technology and popularity of online shopping, people have higher requirements on the whole process of online shopping clothing . They want to change the case of the conventional mode of online shopping,where can not try, so 3D technology began to be used fitting clothing online shopping. By 3D fitting technology, people can try to see their full range of three-dimensional effect and any match. Based on a brief introduction 3D fitting technology, we analyze the current situation of domestic and foreign technology in 3D fitting clothing online shopping applications. Secondly, from four different angles to analyze the use of 3D fitting technology in online shopping is feasible ,and introduce its application in our country from hardware and software aspects. Next, analyze the benefits and problems. Finally, put forward the creativity promotion of 3D technology in the fitting clothing online shopping in the marketing strategy, that is personalized custom, flexible pricing policy, online and offline marketing and experiential marketing. It has great reference significance to China 3D fitting technology in companies design and promotion.

Key Words:3D fitting technology;  clothing online shopping;  application; marketing strategy

 目  录

摘要 I

Abstract II

目录 III

一、前言 1

二、3D试衣技术简介 1

三、3D试衣技术在服装网购中应用的现状分析 2

（一）国外3D试衣技术在服装网购中应用的现状分析 2

（二）国内3D试衣技术在服装网购中应用的现状分析 4

四、3D试衣技术在服装网购中应用的可行性及适用条件分析 5

（一）3D试衣技术在服装网购中应用的可行性分析 5

（二）3D试衣技术在服装网购中应用的适用条件分析 6

五、3D试衣技术在服装网购中应用的优势和存在的问题 7

（一）3D试衣技术在服装网购中应用带来的优势 7

（二）3D试衣技术在服装网购中应用存在的问题 10

六、在服装网购中推广3D试衣技术采用的营销策略 11

（一）提供个性定制，满足消费者多样化需求 11

（二）采用灵活的定价策略，扩大市场 3D试衣技术在服装网购中的应用及营销策略分析:http://www.751com.cn/guanli/lunwen_44141.html