摘要随着互联网的推进和信息技术的发展，加之线下服务商户日益重视网络驱动的作用，我国的餐饮O2O通过了解用户需求，并利用庞大的移动终端用户群的优势，近年来发展迅速。本文通过对现有餐饮O2O现状、模式和格局进一步分析，总结归纳国内主流餐饮O2O发展模式、相关特点和局势，以“饿了么”为例着重分析“饿了么”一鸣惊人的发展特色以及其发展过程中的优势与缺陷。深入研究在新型网络环境下餐饮O2O出现的忠诚客户度骤降等问题，涉足餐饮O2O试图维护和提升客户忠诚度的方式及途径。以此为国内餐饮O2O行业就客户忠诚度维护和提升方面进一步整合、规范，促进餐饮O2O行业企业在政策法制建设、消费者监督下自我提升和发展提出可行性建议。50425
With the development of the Internet and information technologies advance, coupled with the growing importance of the offline business network driver role, China's catering O2O through thinking about users' needs, and take advantage of the huge mobile end-user community advantage of the rapid development in recent years. Based on the existing status quo O2O catering, models and patterns further analysis, summarized the mainstream of the domestic food O2O mode of development, characteristics and situations related to "Eleme" as an example analyzes the "Eleme" blockbuster features and its development development process advantages and drawbacks. In-depth study of the new network environment catering O2O appear loyal customers of dips and other issues involved in trying to maintain and enhance the dining O2O mode and route customer loyalty. O2O as a domestic food industry to maintain customer loyalty and promotion to further integrate, standardize and promote the food and beverage industries and enterprises O2O self-improvement and development of the legal system under the policy, consumer watchdog feasible suggestions.
毕业论文关键词： 新型餐饮O2O； 客户忠诚度； 饿了么
Keyword: domestic food O2O； customer loyalty；Eleme
目 录
第1章 引言 4
1.1 选题背景及意义 4
1.2研究内容 5
1.3研究方法 5
2.1餐饮O2O模式简介 6
2.2 国内餐饮O2O发展现状 7
2.3客户忠诚度分析 8
第3章 餐饮O2O 8
3.1国内餐饮O2O基本模式 9
3.2以“BAT”为代表的主流餐饮O2O 9
3.2.1百度在百度外卖的战略 9
3.2.2腾讯在美团外卖的战略 10
3.2.3阿里巴巴在口碑外卖的战略 10
3.3“饿了么”的发展模式和优劣势分析 13
第4章 餐饮O2O客户忠诚度面临的问题、现状分析 13
4.1客户忠诚度对餐饮O2O的作用 14
4.2 利用调查问卷分析餐饮O2O客户忠诚度面临的问题 14
4.2.1 直观的用户使用习惯背景数据统计分析 15
4.2.2 以“饿了么”为例的外卖平台数据使用情况 16
4.2.3 体验性数据分析 网络环境下新型餐饮饿了么O2O的客户忠诚度维护与提升策略研究:http://www.751com.cn/guanli/lunwen_53749.html