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Products less suitable for e-commerce include products that have a low value-to-weight ratio, products that have a smell, taste, or touch component, products that need trial fittings—most notably clothing—and products where colour integrity appears important. Nonetheless, some web sites have had success delivering groceries and clothing sold through the internet is big business in the U.S.
High-volume websites, such as Yahoo!, Amazon.com,and eBay, offer hosting services for online stores to all size retailers. These stores are presented within an integrated navigation framework, sometimes known as virtual shopping malls or online marketplaces.
One of the great benefits of online shopping is the ability to read product reviews, written either by experts or fellow online shoppers.The Nielsen Company conducted a survey in March 2010 and polled more than 27,000 Internet users in 55 markets from the Asia-Pacific, Europe, Middle East, North America, and South America to look at questions such as "How do consumers shop online?", "What do they intend to buy?", "How do they use various online shopping web pages?", and the impact of social media and other factors that come into play when consumers are trying to decide how to spend their money on which product or service. According to the research, reviews on electronics (57%) such as DVD players, cellphones, or PlayStations, and so on, reviews on cars (45%), and reviews on software (37%) play an important role in influencing consumers who tend to make purchases online. Furthermore, 40% of online shoppers indicate that they would not even buy electronics without consulting online reviews first.
In addition to online reviews, peer recommendations on online shopping pages or social media websites play a key role for online shoppers when they are researching future purchases. 90% of all purchases made are influenced by social media. Each day, over two million buyers are shopping online for jewelry.
原文的翻译
在中国2012年有242000000人在网上购物。发展中国家和发达国家的低收入家庭，采用电子商务除常规方法是由缺乏负担得起的互联网访问限制。网上商店通常提供一天24小时，很多消费者都有互联网接入在家和工作。其他设施如网吧和学校提供互联网接入以及。相比之下，传统的零售店拜访需要步行，必须在营业时间内上门。论文网
在与项目问题的事件中（例如，产品不是消费者所订购的产品，不满意），消费者关心的是正确的产品或退款退货交换。消费者可能需要联系零售商，参观邮局和支付退货运费，然后等待更换或退款。一些在线公司有更慷慨的退货政策，以弥补实体店的传统优势。例如，在线鞋类零售商Zappos.com包括免费退货标签，并且不收取手续费，即使回报不是商人的错误造成的。（注：在英国，网上商店是禁止收取的手续费如果消费者取消他们的订单与消费者保护规定（远程销售）法2000）。
网上商店必须描述文本，销售产品的照片，以及多媒体文件，而在实体零售店，实际产品和制造商的包装将可直接检查（其中包括试驾，拟合，或其他实验）。一些网上商店提供或链接到附加产品信息，如指令，示威的安全程序，或制造商的规格。一些提供背景信息，建议，或指南旨在帮助消费者决定购买哪种产品。有些商店甚至让客户评论或评价他们的项目。也有专门的评论网站，不同产品的主机用户评论。甚至有些博客评论和给客户提供来自世界各地的无需依靠当地零售商购买便宜购物的选择。