-
摘要：零售业是现代经济结构的重要组成部分,对社会产品的生产和居民的消费倾向有着很强的导向作用。随着我国外向型经济的发展，我国的零售市场也逐步对外国的零售企业开放，外国零售企业纷纷进入我国庞大的消费市场，我国零售企业需要在复杂的市场竞争中认清自身发展的不足，找准自身的定位。而增强我国零售业的供应链管理水平是提高我国零售业市场竞争能力的重要手段因此，本文着重对我国零售业供应链管理中的一些问题进行分析，并提出解决的办法和对策。35272
- 上一篇：当前我国大学生失业的现状分析与对策研究
- 下一篇：上海家具公司差异化营销策略研究+STP策略+SWOT分析
通过回顾我国零售业的不断发展的过程,采用例证分析法，在大量的有关供应链管理的理论知识的基础上，结合苏宁集团的案例，指出我国零售企业长期发展滞后的原因，并结合我国当前零售业的发展实际，提出相应的解决办法。
首先介绍了本文的选题背景和研究意义，指明了全文研究的方向，介绍了当前零售业供应链管理的现状，提出我国企业进行零售业供应链管理研究的紧迫性和必然性。
运用大量的理论知识是全文的框架构成的主要特征。笔者通过查阅大量的资料和文献，博采众长，总结了零售业和供应链管理的相关理论知识，为全文的研究提供坚实的理论基础；重点对我国当前的市场现状进行了分析，结合苏宁集团的成功案例，反映出我国零售企业在供应链管理方面的问题；同时着重分析了我国零售企业在当前激烈的市场竞争中的应对策略，从不同的方面提出解决办法，希望能对我国的零售企业在供应链管理方面提供一些可行性的指导和建议。
毕业论文关键词： 零售业 供应链管理 物流
Research on supply chain management of China's retail industry
Abstract: the retail industry is an important part of the modern economic structure, has a strong guiding role of social production and resident's propensity to consume. With our foreign economic development, China's retail market gradually to the opening of foreign retail enterprises, foreign retail enterprises rushed into China's huge consumer market, the retail enterprises of our country need to recognize their own development in the fierce market competition, identify their own position, and gradually establish a with foreign retail enterprises competitive advantage. Enhanced China's retail industry's supply chain management is to improve an important means of China's retail market competition ability, this thesis focuses on some problems in China's retail industry supply chain management in the analysis, and put forward the measures and Countermeasures to solve the problems.
By reviewing the process of the development of China's retail industry, uses the illustration analysis, in a lot of the supply chain management theory of knowledge based, combined with the case of Suning group, pointed out that China's retail enterprises long-term development lag reason, and combined with the actual development of retail industry in our country at present, put forward the corresponding solutions.
First introduced the background and significance of this topic, pointed out the direction for the full text of the research, introduces the present situation of the retail supply chain management, proposes to the retail supply chain management of the urgency and necessity of enterprise of our country.
The use of a large number of theoretical knowledge is the main feature of the framework structure. The author consulted a lot of information and literature, Bocaizhongchang, summed up the retail and supply chain management related theory knowledge, provide a solid theoretical foundation for the full text of the study; key on the current status of China's market are analyzed, combined with the successful case of Suning group, reflecting China's retail enterprises in the supply chain management problems; also focuses on the analysis of the strategies, the retail enterprises of our country in the current fierce competition in the market, from different aspects of the proposed solution, hope to China's retail enterprises in the supply chain management provided some feasible advice and suggestions for.