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摘要：由于德江县行政级由县向市的改变，经济规模空前扩充，各行业竞争不断升级，外来居民不断增加，德江县的消费水平也会越来越高。家具是人们的必须消费品，这个前提条件为行业定义了一个很大的市场。它伴随着人们衣食住行的基本需要，并随着人们生活水平的提高而不断发展。研究德江县的家具行业的发展趋势和广告策略以及数据分析，一定程度上可以从侧面反映德江县的经济发展规模，各行业的大概比例，从这些数据参数，实例分析可以为德江县的经济发展，行业调整提供参考，以及家具行业有更好的发展空间。广告业的发展水平也反映一个地区经济发展状况，行业的均衡发展影响一个国家，一个地区，城市的经济发展趋势以及人民的生活水平，了解行业的发展趋势有利于解决经济发展中行业分布不平衡的问题。36045
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毕业论文关键词：家具行业 ; 发展趋势 ; 广告策略
To advertise for furniture industry of Dejiang county
Abstract:Since Dejiang county executive-level changes in the county to the city, the economy expanded an unprecedented scale, escalating competition in various industries, foreign residents increased, the consumption level Dejiang County will be higher. Furniture is that people must be consumer goods, the prerequisite for the industry definition of a large market. It is accompanied by the basic necessities of people's basic needs, and with the improvement of people's living standards and continue to develop. Research Dejiang County furniture industry trends and advertising strategies as well as data analysis, can reflect the scale of economic development in Dejiang County from side to some extent, about the proportion of various industries, from these data parameters, case analysis for economic development Dejiang County industry adjust to provide a reference, as well as the furniture industry have a better development. The level of development of the advertising industry is also reflected in the economic development of a region, the balanced development affecting the industry of a country, a region, the city's economic development trends and people's living standards, to understand the development trend of the industry is conducive to resolving the uneven distribution of economic development in the industry problems.
Keywords: furniture industry development strategy advertising Strategy
目录
一、引言 1
（一）研究背景、研究内容 1
（二）研究目的及其意义 1
二、德江县家具行业的发展现状 3
（一）家具行业缺人才，广告市场空白 3
（二）家具市场混乱，家具产品搭配不雅观，宣传方式传统单一 5
(三）缺乏广告方面的专业人才 7
三、德江县家具行业发展面临的问题及其影响 7
（一）区域位置问题影响产品广告宣传作用 7
（二）家具产品款式陈旧与品牌缺失，不利于广告宣传 8
（三）家具行业人才缺少 9
（四）消费者消费能力低 9
（五）售后服务不周到 10
四、德江县家具行业的广告方式 11
（一）德江县家具行业都只采取广告策略 11
（二）德江县家具行业采取的广告策略方式 12
（三）采取广告策略对德江县整体经济和文化的影响 13
五、德江县家具行业应采取的应对措施 13