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摘要：随着我国经济快速发展，人们的生活水平的进步，对文化生活的追求越来越高。这极大的促进了文化产业的发展，游戏产业也随之进入了快速发展的时期。在中国众多的网络游戏中，刀塔2这款网络竞技类游戏在中国游戏市场中拥有着举足轻重的地位。作为一款竞技类游戏，从2010年以来，每年都举办大大大小小的各类比赛，其中“国际邀请赛”是这些赛事中最大的一项，由于游戏是近几年才开始运营的，国内外对此的研究相对较少，对查阅了网上以及书籍的相关资料之后，根据现今的游戏发展情况，进行对“国际邀请赛”进行研究，并针对现今刀塔2游戏市场的该如何进行宣传推广活动。困于前人的研究较少，将通过各种渠道寻找资料，着重于“如何运作”、“对国内游戏宣传”、“‘上海特锦赛’中存在的失误之处有何借鉴”这三个方面进行阐述。43478
毕业论文关键字：国际邀请赛；刀塔2；作用；探究
The role of "The International" in Dota2 games promotion of inquiry
Abstract: With China's rapid economic development, people's living standard improvement, the pursuit of cultural life is increasing. This greatly contributed to the development of cultural industries, China's game industry has entered a period of rapid development. In China many online games, Dota2 this online sports games has a pivotal position in the Chinese game market. As a competitive game, since 2010, we organize various competitions every year large sizes, where "international tournament" is one of the largest of these events, because the game is only in recent years began operating domestic outside of this study is relatively small, then access to relevant information on the Internet and books, according to today's game development carried out on the "international tournament" research, and for today's game Dota2 how the market promotion activity. Less trapped in previous studies, will seek information through various channels, focusing on the "how it works", "propaganda against the domestic game," "learn from mistakes what place 'Shanghai special Championships' in the presence of" three aspects to elaborate.
Keywords: The International; Dota2; promotion; inquiry
目录
一、绪论 - 1 -
（一）选题背景 - 1 -
（二）学术史回顾 - 2 -
（三）研究思路与方法 - 2 -
二、“国际邀请赛”的基本形态与发展历程 - 4 -
（一）基本形态及发展历程 - 4 -
（二）赛事现状 - 4 -
三、“国际邀请赛”主办方的运作方式 - 5 -
（一）在“门票”上下功夫 - 5 -
（二）游戏装备和对“门票”深入挖掘 - 6 -
（三）赛事的邀请制度以及开启“四大联赛”模式 - 8 -
四、对国内的影响 - 8 -
（一）促进国内电子竞技产业高速发展 - 8 -
（二）促进电竞产业发展 - 9 -
五、2016年“上海特锦赛”失误之处及其借鉴 - 10 -
（一）设备问题 - 10 -
（二）赛事场馆