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摘要进入21世纪以来，随着电子商务突飞猛进的发展，电子商务的网络平台正发生着巨大的变化，特别是随着网络成本的大幅度降低，网络基础设施建设不断加快，电子商务的发展速度得到了大幅度的提升。然而，在电子商务经济快速发展的同时，电子商务虚假交易的广泛存在给电子商务的健康发展带来了巨大危害，己逐渐成为制约我国电子商务发展的最大瓶颈。因此，如何探索出有效的电子商务监管体系，在保持诚信、公正、和谐的网络环境的同时，又能保护仍处于快速发展阶段的电子商务，成为考验政府、学术界的新课题，构建电子商务环境下的公平正义的交易机制迫在眉睫。
在各种电子商务形式中， 促成电子商务融入大众生活的重要推动力量当属网络购物， 首当其冲的就是大淘宝交易平台包括淘宝集市（ C2C）、 天猫商城（B2C））。然而在大淘宝体系下，虚假交易问题的存在存在着大量的问题，淘宝网现有的网购体系中的常见的虚假交易是信用炒作和恶意评价， 信用炒作包括利用虚拟商品交易赚取信用值， 使用互动交易互炒信用，甚至在这个过程中产生了大量的专业公司-“ 刷钻公司”和专业的刷单人员-刷手。在《 淘宝规则》 中并没有使用“ 信用炒作”这个用语， 而是用“ 虚假交易” 来定义信用炒作行为， 即通过不正当方式提高账户信用或者商品销量， 从而达到妨害买家高效购物权益的目的； 以及恶意评价， 即买家、 同行竞争者等评价人恶意给予其他店铺中、 差评的方式谋取额外财物或其他不当利益的行为。在下文中我主要阐述我对淘宝网虚假交易的研究。
Abstract
Since the 21st century, with the development of electronic commerce by leaps and bounds, electronic commerce network platform is witnessing great changes, especially as the network cost greatly reduce, accelerating network infrastructure construction, electronic commerce development speed has been greatly improve. However, in the electronic commerce rapid economic development at the same time, the electronic commerce fictitious trades widespread has brought about great harm to the healthy development of e-commerce, has gradually become the biggest bottleneck restricting China's e-commerce development. Therefore, how to explore effective e-commerce regulatory system, in good faith, fair and harmonious network environment at the same time, also can protect the is in a stage of rapid development of electronic commerce, become a new subject test of the government, academia, construct the electronic commerce environment of justice trading mechanism is imminent.
In various forms of e-commerce, make e-commerce into public life important driving force is the network shopping, the first is big taobao trading platform including taobao marketplace (C2C), the day the cat mall (B2C)). In large taobao system, however, false trade problems, there are a lot of problems, existing in the online shopping system common false trading is hype and malicious evaluation, credit credit hype including the use of virtual goods trading earn credit value, use interactive trade speculation credit, even in the process to produce a large number of professional company - "brush drill company" and professional brush list - brush in hand. In the taobao rules does not use the phrase "credit hype", but with the "false trade" to define the credit speculation behavior, namely improve account credit by improper way or sales of goods, so as to achieve the aim of breach of the buyer efficient shopping rights; And malicious evaluation, that is, buyers, competitors for the evaluation of malicious such as in other shops, bad review for additional properties or other ACTS of illegal profits. Mainly elaborated in the following paragraphs I I study of taobao false deal.