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摘要面对国内O2O电子商务市场竞争日益激烈的局面，成熟良好的用户体验已成为互联网产品致胜的关键。本文以度量用户体验蜂窝模型的7个要素为主要理论依据，采用问卷调查、深度访谈和一对一用户测试的实验方式，从有用性、易用性、满意度、价值点、可发现性、可及性、可靠性七个层面各对大众点评与高德地图提出20条的用户体验度量指标。通过层次分析法得到各指标在用户体验中所占的权重。47770
在用户体验蜂窝度量指标模型中，有用性指产品的功能能够满足用户的需求；易用性包含易学性和效率性；满意度则是指功能能够满足用户的各种情感体验（可参考情感化设计）；价值点是指设计的产品有商业价值；可发现性是指提供良好的导航和定位元素，能很快的找到所需信息，并知道自身所在的位置；可及性是指无障碍的。可靠性是指产品能让用户信任，有安全感。
通过构建用户体验蜂窝模型，对大众点评与高德地图的用户体验进行度量与评估，再进行比较与分析，最后对大众点评与高德地图的改版与功能设计提供有说服力的建议。希望通过本文为大众点评与高德地图用户体验的研究提供新的分析视角。
Abstract: Mature and good user experience has become the key to the success of the website with the fierce competitive situation of domestic O2O e-commerce market. This paper is based on user experience honeycomb in seven factors (as the main theoretical basis), through depth interviews and one-to-one user testing experiment, creating final evaluation model with 20 measurement total from the useful, usable, desirable, valuable, findable, accessible, credible. Get the weight of each index in the share of the user experience through the Analytic Hierarchy Process.
According to the user experience honeycomb, useful refers to the function of the product can meet the needs of users; useable include learnability and efficiency; desirable refers to functions can meet the user's emotional experience（reference emotional design）; Valuable refers to the design of products have commercial value; findable refers to provide good navigation and positioning elements, can quickly find the information you need, and know their own location; accessible refers to barrier free; credible refers to the product allows users to trust, a sense of security.
Through constructing user experience honeycomb model for Dazhong Comment and Gaode Map, the user experience of measurement and evaluation, and then comparison and analysis, and finally to the Dazhong Comment and Gaode Map, revision and functional design provide persuasive advice. Hope that through this article for Dazhong Comment and Gaode Map user experience research provides a new perspective.
毕业论文关键词：用户体验；基于地理位置服务；O2O电子商务； 度量指标模型
Keyword: user experience； LBS；O2O e-commerce；Measurement model
图 目 录 3
表 目 录 3
（一）研究背景及意义 4
（二）研究的基本内容： 4
（三）拟解决的主要问题： 4
（四）研究方法（手段） 4
（五）创新点 5
（六）技术路线 5
（一）国外对用户体验的研究现状 5
（二）国内对用户体验的研究现状 7
三、大众点评与高德地图两者基于地理位置服务的用户体验差异