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摘要：随着经济快速发展，人们生活水平提高，淋浴房已经成为了中国人们很关切的问题，而市场的发展和开拓对淋浴房是非常重要的。为了调整淋浴房结构、推动产业升级、引导消费和扩大内需，加快市场建设，厨卫下乡成为一种新时尚。随着淋浴房的技术不断发展和创新，淋浴房行业成为我国制造和消费的朝阳产业，淋浴房产品的安全性和品牌知名度已经成为人们关注的热点，对产品的追求趋势成多元化。因此淋浴房行业应塑造出良好的品牌形象，生产适销对路的产品，同时加强品牌企业间的合作。淋浴房行业用独特的风格占领市场，潜力大农村市场不但给受到金融危机影响的行业带来新的机遇，而且对普及淋浴房使用常识、掌握其性能、正确操作方法起到了非凡作用，淋浴房干湿分离、清洁、经济、环保美观的特点所带来的社会和经济效益是无法估量的。48776
本文首先介绍和分析了淋浴房的概念及国内外市场发展现状，其次分析了淋浴房市场发展的有利和不利影响因素。接着重点分析了淋浴房发展过程中存在质量安全、行业创新低、消费者认知度不高等问题。最后针对淋浴房发展存在的问题提出应对对策。通过这一研究思路有助于更好的分析淋浴房市场发展。
毕业论文关键字：淋浴房；行业市场；应对策略
Development Problems and Countermeasures of Shower Room Market
Abstract: With the rapid development of economy, people's living standards improve, Chinese people are concerned about the problem of shower room . So the development of the market and pioneering of shower room is very important. In order to adjust the structure of shower room, promote industrial upgrading, and guide consumption and expand domestic demand, market construction and the countryside to become a new fashion kitchen. Along with the continuous development and innovation of techniques for the shower room, shower room industry as a sunrise industry of the manufacturing and consumption in China, shower room product safety and brand awareness has become the focus of people's attention, product trends in the pursuit of a persified. Therefore, shower room industry should create a good brand image, production Marketable products, and strengthen the cooperation between enterprise brand. Shower room industry with unique style occupation of the market, rural market potential not only by the impact of the financial crisis industry to bring new opportunities and to the popularization of shower room to use common sense, master its performance, the correct operation method to the special effect, shower room of the separation of wet and dry, clean, economy, environmental aesthetics characteristics bring social and economic benefits is immeasurable.
In this paper, we first introduce and analysis the shower room of the concept and market at home and abroad development status, second analyzes favorable and unfavorable factors of the shower room market. And then analyzes the shower room in the development process in quality and safety, low industry innovation, consumer awareness is not high. Finally in view of the problems existing in the development of shower rooms proposed countermeasures. Through this research it helps to better analysis of the shower room for market development.
Key words: Shower Room; Industry Market; Countermeasures
目 录
摘 要 1
Abstract 1
一、淋浴房的概念及市场发展状况 2
（一）淋浴房的概念 3
（二）国际淋浴房市场的发展现状 3
（三）国内淋浴房市场的发展现状