钢企及下游企业新型商务模式研究

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摘要随着国民经济的发展，市场竞争的越来越激烈，钢铁企业面临着更多的挑战和机遇。传统的钢铁企业在采购、生产、加工、配送等环节已经不能满足现代市场的需求。特别是网络技术的发展，推动着各行各业的蓬勃发展，钢铁企业面临着交货期短，保证质量，提高服务水平的压力。相对于钢铁企业供应链上游就为稳定的环境，钢铁企业下游的企业结构要复杂的多。上个世纪钢铁企业发展比较缓慢的时候，钢铁市场主要为买方市场，随着钢企的不断发展，已经由原来的买方市场转向卖方市场，顾客选择的范围不断扩大，因此对产品的期望要求越高。在这种竞争的环境之下，谁能更及时的获取下游企业的信息，更准确及时地把自己的产品推销给下游企业，捉住用户的需求，就能赢的这场竞争。因此，利用现代的科学技术，建立一个钢企及下游企业的信息管理平台，对于进一步提升钢铁企业的物流管理水平，达到降低钢铁企业的物流成本、减少企业的库存水平、加速资金流动、提高顾客服务水平、最终提高钢铁企业的市场竞争力的目的等都有非常重要的意义。本文分析了目前我国钢企的供应链管理现状，针对我国钢企目前单一的营销模式，混乱的物流管理，提出了钢企及下游企业的新的商务模式。利用物联网，云计算以及移动商务这三项新的技术来实现钢企及下游企业信息共享，交易配送。66350

毕业论文关键词：供应链钢铁企业新商务模型云计算移动商务

毕业论文外文摘要

Title Study on the new business model of steel enterprises and downstream enterprises

Abstract

With the development of national economy, market competition is more and more fierce, iron and steel enterprise is faced with more challenges and opportunities . Traditional iron and steel enterprises in the procurement, production, processing and distribution have already can't meet the needs of modern market. Especially the development of network technology, promotes the vigorous development of all walks of life, the iron and steel enterprise is faced with short delivery time, quality assurance, improve the service level of stress . For stable environment relative to the steel enterprise supply chain upstream and downstream of the iron and steel enterprises of the corporate structure is more complicated. Last century iron and steel enterprises to develop more slowly, mainly for the steel market to buyer market, with the continuous development of steel mills, has been from a buyer's market to a seller's market, customers have a choice of scope expands unceasingly, therefore the higher the expectations of the product requirements . Under the environment of the competition, who can for downstream enterprise information more timely, more accurate and timely sells its products to the downstream enterprises, catch the user's requirements, will be able to win this competition. Therefore, using modern science and technology, to build a steel mills and downstream enterprise information management platform, for further raising the level of logistics management in iron and steel enterprises, to reduce the iron and steel enterprise logistics costs, reduce enterprise inventory levels, accelerate cash flow, improve the level of customer service, eventually improve the market competitiveness of iron and steel enterprise purpose etc. All have very important significance . Are analyzed in this paper the present status of the steel mills of the supply chain management in China, steel mills in China at present single mode of marketing, logistics management chaos, steel reach downstream enterprises of the new business model. Use of the Internet of things, cloud computing and mobile commerce these three new technology to realize steel reach downstream enterprise information sharing, trading and distribution .